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  1. IA Advantage Blog
  2.  »’s Best of 2021: What IA Success Looks Like’s Best of 2021: What IA Success Looks Like

Reflect on 2021 with, and see what changed for independent insurance agents nationwide this past year.
Published: January 12, 2022's Best of 2021

2021 was full of unknowns. Whether you spent it at home or in the office, you proved this year that digital-forward, independent agents are the future of the insurance industry.

From all of us at,
for your support in 2021.

This past year, we put our best foot forward to support the network of dedicated IA agencies who keep us the #1 online resource for connecting insurance shoppers with independent agents. Here are a handful of ways we did it.'s Best of 2021 Statistics

New Features:

New Advantage Subscription Options

This year, we launched a variety of new subscription types. No matter what stage of business your agency is in, we made sure there’s an Advantage subscription suited to your needs. Be understood, found, recommended, and even referred with an Advantage subscription designed to get any agency noticed online.’s Site Redesign

Independent agents got a leg-up on the homepage this year. The site overhaul features a live data feed of real, local referrals and boasts a more mobile-friendly interface with better accessibility and performance for a higher Google ranking.

National IA Directory Redesign

We redesigned our National Directory of Independent Insurance Agents to include all Trusted Choice agency partners and help consumers easily find Advantage agencies online. Shoppers can now browse according to city and state and enter their needs into the shopper funnel to explore a list of matching Advantage agencies.

 Agency Profile Redesign

With features like a bolder call-to-action, more data for team member profiles, links to company partners, and increased Search Engine Optimization (SEO) performance, we’re helping Advantage agency profiles stand out more than ever.

 Insurance Market Finder Tool

In 2021, we created the newest way for independent agents to easily connect with trusted insurance market providers—the Insurance Market Finder! Enter your state and the type of coverage you are needing, and let our Market Finder provide you with a list of matching, partners.

New Resource Center

This fall we revealed a new Advantage website for the IA channel. It is a one-stop place for agents and insurance companies to learn how to maximize their digital footprint, get insight and news from industry influencers, and connect with new insurance providers.

 Integration with Ask Kodiak

We teamed up with the insurtech experts at Ask Kodiak to help trusted insurance companies showcase their services in detail on This integration helps to guarantee the most accurate matches for both insurance companies and agents.

 Enhancements to Agency Relevance Score

To ensure independent agents are getting matched with just the right shoppers, we have added an activity score to our agency relevance score, as well as an updated distance score based on your agency’s IP address. Agency relevance scores now measure more accurately to help you get connected with active shoppers in your area.

It is our goal for 2022 to continue innovating and helping independent agents, just like you, be found online.

Let us give you a boost this year. Upgrade to the Advantage subscription of your choice, and enjoy all of 2021’s features as well as what’s in store for 2022.

Join our network of dedicated, independent insurance agents today.

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