For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Agent Log In

Sign in to manage your Advantage profile

  1. IA Advantage Blog
  2.  »’s Best of 2021: What IA Success Looks Like’s Best of 2021: What IA Success Looks Like

Reflect on 2021 with, and see what changed for independent insurance agents nationwide this past year.
Published: January 12, 2022 Best of 2021

2021 was full of unknowns. Whether you spent it at home or in the office, you proved this year that digital-forward, independent agents are the future of the insurance industry.

From all of us at,
for your support in 2021.

This past year, we put our best foot forward to support the network of dedicated IA agencies who keep us the #1 online resource for connecting insurance shoppers with independent agents. Here are a handful of ways we did it.'s Best of 2021 Statistics

New Features:

New Advantage Subscription Options

This year, we launched a variety of new subscription types. No matter what stage of business your agency is in, we made sure there’s an Advantage subscription suited to your needs. Be understood, found, recommended, and even referred with an Advantage subscription designed to get any agency noticed online.’s Site Redesign

Independent agents got a leg-up on the homepage this year. The site overhaul features a live data feed of real, local referrals and boasts a more mobile-friendly interface with better accessibility and performance for a higher Google ranking.

National IA Directory Redesign

We redesigned our National Directory of Independent Insurance Agents to include all Trusted Choice agency partners and help consumers easily find Advantage agencies online. Shoppers can now browse according to city and state and enter their needs into the shopper funnel to explore a list of matching Advantage agencies.

 Agency Profile Redesign

With features like a bolder call-to-action, more data for team member profiles, links to company partners, and increased Search Engine Optimization (SEO) performance, we’re helping Advantage agency profiles stand out more than ever.

 Insurance Market Finder Tool

In 2021, we created the newest way for independent agents to easily connect with trusted insurance market providers—the Insurance Market Finder! Enter your state and the type of coverage you are needing, and let our Market Finder provide you with a list of matching, partners.

New Resource Center

This fall we revealed a new Advantage website for the IA channel. It is a one-stop place for agents and insurance companies to learn how to maximize their digital footprint, get insight and news from industry influencers, and connect with new insurance providers.

 Integration with Ask Kodiak

We teamed up with the insurtech experts at Ask Kodiak to help trusted insurance companies showcase their services in detail on This integration helps to guarantee the most accurate matches for both insurance companies and agents.

 Enhancements to Agency Relevance Score

To ensure independent agents are getting matched with just the right shoppers, we have added an activity score to our agency relevance score, as well as an updated distance score based on your agency’s IP address. Agency relevance scores now measure more accurately to help you get connected with active shoppers in your area.

It is our goal for 2022 to continue innovating and helping independent agents, just like you, be found online.

Let us give you a boost this year. Upgrade to the Advantage subscription of your choice, and enjoy all of 2021’s features as well as what’s in store for 2022.

Join our network of dedicated, independent insurance agents today.

More Posts

About Us Statement: How to Tell Your Insurance Agency’s Story

Whether it’s your agency website or your Advantage profile on, presentation matters online. According to our top-performing Advantage agencies, profile completeness is one of the most compelling factors that brings online consumers through your...

Finding and Winning New Commercial Business

The majority of independent insurance agents (53%) are expecting a significant increase in online commercial insurance buyers over the next three years, according to a survey from Semsee, the go-to platform for selling commercial insurance, and, the...

Leads vs. Referrals: What’s Better for My Insurance Agency?

A newcomer to the insurance industry knows learning the lingo is like picking up another language. Between beneficiaries, deductibles, and BOP (business owner’s policy), it can be easy to get lost between the lines remembering every definition. A common confusion we...

How Influencers Are Helping Your Insurance Agency

Since its conception, the mission of the Trusted Choice® brand has been to help independent agents stay top of mind when local consumers think “insurance.” Whether it’s a sign in your agency’s storefront or a rich, digital profile on, we help agents...

Get Recommended on

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This