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  1. IA Advantage Blog
  2.  » 3 Emerging Insurance Buying Trends Every Agent Needs to Know this Spring

3 Emerging Insurance Buying Trends Every Agent Needs to Know this Spring

It's still winter but we are springing ahead to share insurance buying trends for the upcoming season. While insurance shopper traffic on has its highest peak in June, we’ve found some interesting lines of business that heat up in the spring. Here’s three trends independent insurance agents can expect to see.
Published: February 23, 2023

Personal Watercraft Insurance and Boat Insurance

No surprise that people start thinking about boat and personal watercraft insurance as spring arrives. The number of people looking to insure their personal watercraft more than doubles in March. In fact 42% of all personal watercraft requests come between March and May.

watercraft insurance trends

Boaters, however, begin their search a little later, with 43% of boating insurance requests coming in between April and June.

boat insurance trends

We have quite a few insurance companies in our network with an appetite for insuring your watersport clients including:

Flood Insurance

Speaking of water, with spring’s heavy rains and melting snow, homeowners likely have flood protection on their mind. Our historical data shows that 36% of flood insurance requests come through between April and June.

flood insurance trends

When it comes to flood insurance, these insurance company partners have your customers covered:

Traveler Accommodation Industry

Spring is a busy time for many businesses, especially those in the hospitality and tourism industries. According to our data, May is the peak month for travel accommodation industry insurance buyers to look for an insurance agent to help them. Nearly half of these buyers are looking for General Liability and Property insurance.

business insurance for travel industry

If your insurance agency has an appetite for the hospitality industry, one of these partner companies is sure to be a great match:

Additional Resources

Want to get recommended to the high-intent insurance prospects who are visiting this spring? Become an Advantage agent! And be sure to use our market finder app to search our list of trusted insurers by appetite.

[1] data aggregated from the last 36 months of funnel completions

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