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  1. IA Advantage Blog
  2.  » Insurance Buying Trends for Small Businesses

Insurance Buying Trends for Small Businesses

In preparation for Small Business Month in May, we are sharing what small businesses are looking for on these days, and the insurance companies who have an appetite for their business.
Published: April 24, 2023
Small Business Insurance Trends

Top Insurance Products for Small Businesses

We looked back at the last 38 months of consumer activity and found that 40% of the time, small business owners were looking for General Liability insurance when they visited Here are the most popular lines of business for small businesses looking for insurance on our site.

Popular insurance products for small businesses

We love helping small businesses with their insurance needs and so do these insurance companies who are part of our network of trusted insurance providers:

Products for Small vs Large Businesses

General Liability insurance is the most popular coverage sought out by all commercial insurance seekers on However, we noticed that there were a few products that were much more popular with small business owners over the last few years. Here’s what we found…

Small Business vs Large Business Popular Insurance products

Seeking an insurance company with comprehensive coverage for small businesses? Be sure to visit:

This Year’s Growth Industries for Small Businesses

We noticed a few key small business industries that had significantly more activity on in 2022 than the year prior.

If your insurance agency has an appetite for any of these industries, here are some partner companies that are a great match for you:

Additional Resources

Want to get recommended to the small business insurance buyers who are visiting Become an Advantage agent! And be sure to use our market finder app to search our list of trusted insurers by appetite.

* Small businesses are defined as companies with 50 employees or less

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3 Insurance Referral Types Available on

Any insurance agent, independent or captive, knows that referrals are the bread and butter of the insurance industry. provides a range of high-intent insurance referrals for independent agents that are tailored to their individual business needs:...

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