For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Member Resources

Marketing resources and membership information through the Big "I"

Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Agent Log In

Sign in to manage your Advantage profile

  1. IA Advantage Blog
  2.  » 4 Personal Insurance Products Trending This Fall

4 Personal Insurance Products Trending This Fall

You may be surprised by this list of personal lines products that have high demand during the fall months. We share our trend data along with our list of insurance company partners who can help you write this business.
Published: August 17, 2022

Ah, it’s the inevitable “end of summer” report. While the warmer months tend to see the most personal insurance activity, there is still a lot to look forward to heading into fall if your agency has an appetite for personal insurance. Here’s a look at the insurance trends we see for fall on

Some Personal Lines insurance products heat up as the weather gets cool

In the last two years, approximately 70k inbound, high-intent personal lines insurance consumers completed the insurance questionnaire (aka “funnel”) on in order to be matched with an independent agent. Using this data, we identified several products that have increased demand in the fall months. You may find some of them surprising!

And since you’ve told us that finding an insurance market is one of the more challenging parts of the sales process, we pulled together a list of trusted insurance company partners who have appetites for these products.

1) Snowmobile Insurance

Let’s start with the obvious! As the weather gets colder, more people are looking to insure their snowmobiles. We see requests for this type of insurance practically doubling every month starting in September through the end of January.

Need a hand finding an insurer when the requests start coming in? Check out these partner companies that have an appetite for snowmobile insurance:

2) Short-Term Sharing

Speaking of snow, more requests for short-term sharing insurance happen in the cooler months. Why? Perhaps this trend is partially due to snowbirds renting out their empty winter homes as they flock to warmer climates. Lucky them!

And, lucky you because we know several insurance company partners who specialize in short-term rental insurance.

3) Landlord Insurance

October seems to be the month that kicks off an upward trend in requests for landlord insurance, staying steady through the winter.

Next time a landlord comes knocking on your door, hook them up with one of these insurance companies who have an appetite for the insurance they need.

4) Collectible Auto

While requests for car insurance in general remain fairly steady all year round, about 40% of all collectible auto insurance requests on have been seen in October through December. This may be a reflection of automobile sales trends which have two peak seasons — one starting in March and the other in September.

Here’s our list of partners who have an appetite for collectible automobile insurance:

Find any market, any time

If you haven’t heard by now, we’ve partnered with Ask Kodiak to help you find new insurance markets. Be sure to check out our free insurance market finder tool next time you are looking for a trusted carrier, MGA or wholesaler for your customer.

We wish all the independent insurance agents on the platform a prosperous end to the year! If you do not have an Advantage profile on yet, let us give you a demo so you can see how we can connect you with more high-intent digital insurance prospects!

More Posts

Your New Insurance Company Appetite Guide – September 2022

Big agencies or small, broad markets or specialties, this edition of the Appetite Guide has a little something for everyone. Acuity, Ahoy! Insurance Company, Frank Winston Crum Insurance and SLB Insurance Group have recently joined our growing list of Advantage...

About Us Statement: How to Tell Your Insurance Agency’s Story

Whether it’s your agency website or your Advantage profile on, presentation matters online. According to our top-performing Advantage agencies, profile completeness is one of the most compelling factors that brings online consumers through your...

Get Recommended on

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This