{"id":252080,"date":"2025-01-09T12:00:29","date_gmt":"2025-01-09T18:00:29","guid":{"rendered":"https:\/\/www.trustedchoice.com\/advantage\/?p=252080"},"modified":"2026-01-09T16:04:49","modified_gmt":"2026-01-09T22:04:49","slug":"top-insurance-consumer-growth-trends","status":"publish","type":"post","link":"https:\/\/www.trustedchoice.com\/advantage\/blog\/top-insurance-consumer-growth-trends\/","title":{"rendered":"Top Insurance Consumer Growth Trends in 2024"},"content":{"rendered":"

Over 42 million insurance consumers have come to our platform looking to buy insurance from an independent agent. Each visitor represents a high-intent opportunity for independent insurance agents, helping them stay competitive in the digital age. This traffic also provides valuable insights into emerging insurance consumer trends, revealing how preferences and behaviors have evolved over the last 12 months.\u00a0We examined all the insurance requests in 2024 and found some interesting areas of substantial growth by percent of all requests being made on the site. Let\u2019s take a look!<\/p>\n

Commercial lines growth industries<\/h2>\n

Businesses of every type come to find commercial insurance on our platform. In 2024, however, we noticed a few industries that had a significant increase in requests over last year.
\n\"2024<\/p>\n

Commercial lines growth lines of business<\/h2>\n

Speaking of business insurance, we saw an increase in requests for the following lines of business.
\n\"2024<\/p>\n

Personal lines growth lines of business<\/h2>\n

It’s not only businesses who are starting to realize the importance of digital security. We saw a decent jump in the number of requests for personal identity fraud insurance, along with some other interesting increases.
\n\"2024<\/p>\n

New! Live insurance referral feed<\/h2>\n

As a provider of insurance referrals for independent insurance agencies, it’s important for us to show agents what types of opportunities they can expect. So we recently created a public live feed of all the insurance referrals<\/a> available through our platform. These aren\u2019t just any leads\u2014they\u2019re high-intent prospects actively seeking to connect with an agent to discuss their insurance needs right now! If you’ve been considering becoming an Momentum Edge subscriber<\/a>, this is your chance to see firsthand the quality of referrals you can expect to receive.<\/p>\n

Watch our live insurance referral feed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Take a look at some of the growing insurance consumer buying trends that we’ve uncovered in our insurance shopper data in 2024.<\/p>\n","protected":false},"author":3,"featured_media":252610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,167],"tags":[189,169,170,73,29,30],"class_list":["post-252080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insurance-company-articles","tag-carrier","tag-insurance-markets","tag-insurance-trends","tag-market-finder","tag-mgas","tag-wholesalers"],"acf":[],"yoast_head":"\nTop Insurance Consumer Growth Trends in 2024 - Momentum Edge<\/title>\n<meta name=\"description\" content=\"Take a look at some of the growing insurance consumer buying trends that we've uncovered in our insurance shopper data in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedchoice.com\/advantage\/blog\/top-insurance-consumer-growth-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Insurance Consumer Growth Trends in 2024\" \/>\n<meta property=\"og:description\" content=\"Take a look at some of the growing insurance consumer buying trends that we've uncovered in our insurance shopper data in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trustedchoice.com\/advantage\/blog\/top-insurance-consumer-growth-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Momentum Edge\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T18:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T22:04:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trustedchoice.com\/advantage\/wp-content\/uploads\/2025\/01\/2024-insurance-growth-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenn Haack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenn Haack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/top-insurance-consumer-growth-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/top-insurance-consumer-growth-trends\\\/\"},\"author\":{\"name\":\"Jenn Haack\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/#\\\/schema\\\/person\\\/03c68a5f25b9121d3a692c956aa04b24\"},\"headline\":\"Top Insurance Consumer Growth Trends in 2024\",\"datePublished\":\"2025-01-09T18:00:29+00:00\",\"dateModified\":\"2026-01-09T22:04:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/top-insurance-consumer-growth-trends\\\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/top-insurance-consumer-growth-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2024-insurance-growth-trends.jpg\",\"keywords\":[\"carrier\",\"insurance markets\",\"insurance trends\",\"market finder\",\"MGAs\",\"wholesalers\"],\"articleSection\":[\"IA Advantage Blog\",\"Insurance Company Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/top-insurance-consumer-growth-trends\\\/\",\"url\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/top-insurance-consumer-growth-trends\\\/\",\"name\":\"Top Insurance Consumer Growth Trends in 2024 - 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