How to Start an eBay Business

(The right coverage will help protect those quirky collectibles and other goodies)
A woman runs an eBay business from home

The thought of helping someone complete their collection or obtain something that’s not available anywhere else really fires you up, so you’re starting you own eBay business. We admire your vision and drive, but it takes more than just a pile of cardboard boxes and good keyword skills to run a successful business. You’ll need a plan to keep turning profits long-term.

When the time comes to open up shop, having eBay insurance for your business is the key to maintaining smooth operations. All businesses come with risks (even the fun ones), so you’ll need to obtain protection during your preparation phase. Our independent insurance agents are here to help get you set up with the right coverage for your specific needs. But first, let’s talk eBay.

All about the eBay Industry

eBay’s annual net revenue in the US (in million US dollars)

eBay’s annual net revenue

Though some may think of eBay as a passing ‘90s fad, that’s far from the truth. The industry’s revenue has continued to grow even in recent years. Back in 2013, eBay’s annual revenue was $3.419 million. As of 2018, annual revenue had shot up to $4.373 million. So in five years, eBay’s annual revenue increased by nearly $1 million.

Share of American Internet users who visited eBay in the last month in 2018, by age

Turns out eBay’s fan base isn’t limited to one particular age group, either. Internet users between 18 and 64 years old were found to have visited the online auction giant during their dot-com journeys within the past month. The age group with the highest percentage of eBay visitors was 30- to 49-year-olds, with as much as 40.28% logging on to place bids. Next up were 50- to 64-year-olds (at 39.49%), followed by 18- to 29-year-olds (at 32.97%).

US states with the biggest share of eBay sellers

U.S. states with the biggest share of eBay sellers

A quick look at the states with the biggest share of eBay sellers in the US as of 2019 reveals California in the lead, followed by Florida and New York. Now you know where your biggest competition lurks.

How to Start an eBay Business

Your ambition to start a new business is a great motivator, but it’s far from all you need to bring that dream to reality. Of course your vision will be specific and unique (as it should be), but we’ll take a look at some general steps to starting an eBay business:

  • Step One: Planning. No successful business can begin without a solid plan—we’re willing to bet on that. First up, you’ll need to determine all kinds of stuff like your start-up costs, target market, business name, the products and services you’ll offer, and how long it’ll take you to break even and start turning a profit. You’ll also need to decide what kind of business you want to be (i.e., if you want to work out of your home or from an office space, what kind of products you’ll specialize in, etc.). Last, if applicable, you’ll need to scout out a location and actually purchase or rent said property, once you’ve found it.
  • Step Two: Legal stuff. Next, you’ll decide what kind of business entity you want to be (e.g., LLC, partnership, etc.), and then go through the proper channels for making it legal by registering with the government. You’ll also need to register for taxes and obtain any required permits and licenses.
  • Step Three: Money stuff. This phase involves opening a business bank account so you can accurately monitor your business’s financial performance, and it will make your life a heck of a lot easier when it comes time to file your annual taxes. Then it’s time to obtain your start-up costs and determine how much you’ll be charging customers/clients for any goods and services your business will offer.
  • Step Four: Define and build your brand. What will your business stand for? How do you want the world to perceive it? These are just a couple of questions you’ll answer in order to define your brand. A solid, unique branding of your business will help it stand out from the competition.  Once all the details have been figured out, it’s time to get to work building that brand. This generally involves designing business cards, building a website, and establishing a social media presence. If you’re clueless when it comes to Twitter or any of the other platforms, you can always hire (or beg) someone to take care of that aspect for you.
  • Step Five: Build your team. You’ve made all kinds of progress, and now it’s time to find people to actually do the work. Determine what kind of team you need, the different roles you need to fill and how many positions there are in each, then go about hiring your staff/employees/minions. You can advertise online, in your local newspaper, or go the old-school word-of-mouth route. Once you’ve got a solid team established, it’s time to get them trained.
  • Step Six: Iron out the details. For your eBay business, this could involve finding suppliers (if necessary), setting up spreadsheets to document your sales, studying market trends, organizing your inventory, purchasing necessary supplies like scales and shipping insulators, researching listing prices for various auction items, designing your storefront’s web page, perfecting your packaging skills, etc. Basically, any of the specifics needed to make your eBay business come to life will fall into this step.
  • Step Seven: Get coverage. The final step, and perhaps the most important, is to obtain the proper coverage. You’ll need business insurance to protect not only your eBay business, but also yourself. Business insurance is the pièce de résistance that’ll help keep your eBay business delivering rare treasures to people for years to come.

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What Is eBay Insurance?

Broken down, eBay insurance is a well-sealed insurance package designed to meet the specific needs of eBay business owners. All the coverage offered by a basic small business insurance plan as well as policy options tailored for the unique needs of eBayers are rolled into one.

An eBay insurance package simplifies the process of obtaining all necessary coverages for eBayers while eliminating confusion and stress. Basically, it’s the best way to go.

What Does eBay Insurance Cover?

An eBay insurance policy is typically the easiest option when it comes to knocking out your extensive list of coverage needs all together in one tidy package. These policies offer the basics of business insurance coverage, including most of the liability insurance you’ll need, plus specific coverages tailored to your unique niche.

Here are several eBay insurance coverage options:

  • General liability: This coverage protects you against property damage or injury claims made by a third party. If you make and sell your own products on eBay, coverage would extend to any potential damage caused by your goods.
  • Property insurance: Covers loss of or damage to your physical property, including your office space, and often the inventory in it. Protected mishaps include fires, storms, and more. Homeowners insurance generally will not cover inventory stored at your home from things like theft.
  • Business income: A part of property insurance, this aspect covers the financial loss suffered while a business is closed due to fire damage or other disasters.
  • Inland marine insurance: If you’re planning to get crazy on eBay and sell huge-ticket items like cars, you might want to look into inland marine coverage, since you’ll probably need extra coverage beyond the shipping insurance option provided by eBay. Inland marine insurance covers loss/theft/damage of property while in transit.

Your eBay insurance package will be assembled by selecting the coverages that work for your unique business from a big list of available options. Coverage applies to everything from lost business revenue to potential legal/court fees and beyond.

Who Needs eBay Insurance?

Whatever the category listing or condition ranking of your eBay business, if you’re auctioning or selling goods and shipping them to the public, you’ll need protection. EBaying comes with a set of unique risks, both obvious and hidden, so coverage is essential no matter what your niche is, including some of the following common examples:

  • Baby toys
  • Medical and dental supplies
  • Photography gear
  • Batteries
  • Cell phones and accessories
  • Computers and other electronics
  • Craft supplies
  • Clothing
  • Home and garden supplies
  • Vitamins and supplements
  • Jewelry and watches
  • Musical instruments
  • Pet supplies
  • Trading cards
  • TV memorabilia
  • . . . and everything else

Ebay insurance will cover all aspects of your business, regardless of the specific type you own. It’s always important to have protection for yourself, your equipment, your inventory and your property, but protection against potential lawsuits is also crucial. EBay businesses specializing in all types of collectibles, memorabilia, etc. can be sued, so don’t risk not having coverage.


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How Much Does eBay Insurance Cost?

Truthfully, it depends. On quite a few things. A moderately successful eBay business might pay $1,250 to $1,500 annually in combined liability, property, and business income coverages.

Of course, it’s hard to offer an average figure, since each eBay business is unique. But really, it all depends on a number of factors, like:

  • The type of eBay business: This involves more than just if you’ll be auctioning off diamond watches or Pez dispensers. The kind of equipment your business uses and the services offered will affect its level of risk. Obviously, more danger means more money for insurance.
  • The location of the eBay business: Larger cities tend to have higher costs for insurance, but it goes beyond that. Depending on where you are in the country, your location may be subject to various weather-related risks. EBay businesses located along the Atlantic Coast, for example, may have premiums up to 20% higher due to risk of hurricane damage.
  • How much business you generate: Premiums are calculated based on business projections for the upcoming year. If your workload doubles, so will your premium, most likely.

Top 5 Business Insurance Claims

From potential injuries to property damage and lawsuits, business insurance is definitely a must-have. In order to keep all operations running smoothly, you’ll need to consider not only the risks unique to your trade, but also those that apply to all kinds of businesses. Here’s a quick look at the most common business insurance claims across the board:

  • Theft/Burglary: Whether they’re after money, merchandise, your company vehicles or anything else, thieves and burglars commonly target businesses. Anything you have that could be stolen is worth protecting—before ever opening your doors to the public.
  • Weather-related damage: Windstorms and hailstorms create the type of weather damage most often reported by businesses across the map. Whether it’s shattered windows, broken signage, destroyed products or anything else, Mother Nature can wreak havoc when she gets angry. Plan for disasters before they happen, and secure coverage up front.
  • Fire damage: Another common/costly claim is fire damage. Be it destruction caused by natural wildfires or resulting from employee negligence (such as with a kitchen fire), these disasters can be devastating. Fire damage can result in lost property, inventory, and even revenue, especially if your business is forced to close. Also, fires are obviously a huge hazard for your workers and customers alike. Take as many proactive measures as possible, such as installing sprinkler systems and extinguishers.
  • Employee injury: Even the most well-trained employees run the risk of being injured on the job, regardless of the line of work they’re in. Employees may get injured while carrying out daily tasks, due to the negligence of a coworker, while making service deliveries, or in a myriad of other ways. Protecting your workers with workers’ comp is crucial, not to mention mandatory in most states.
  • Customer injury: Of course, your business’s customers are also at risk of injury while on your property. Slips and falls are some of the most commonly reported business insurance claims, but customers can also be injured due to unsafely stocked shelves, employee negligence, faulty products, and much more.

Top 5 Business Insurance Discounts

Owners of businesses of every size, color, and flavor love scoring discounts however they can. And fortunately, there are some discounts out there to help obtain a significantly lower premium, like:

  • The safety discount: Insurance companies love working with clients who put safety first. Put practices in place to keep your employees, equipment, and physical space as safe as possible, and you're likely to be rewarded by your insurance company. Installing sprinkler systems and burglar alarms are just a couple of examples of easy ways to score this discount.
  • The quality discount: Establishing a track record of quality goods, services, and customer interactions will not only keep your business running strong, but also help reduce your insurance costs. Essentially, keeping your clients happy is the key to keeping your insurance company happy, and they just might slash your premium as a thank-you in return.
  • The low claims history discount: Along the same lines as maintaining a safe and efficient business, having a low claims record is another way to seriously please your insurance company—and over time they’ll probably reward you for it. Plus, if you ever need to switch insurance policies or companies, having a low or even squeaky-clean claims record will definitely help you land a lower premium.
  • The professionalism discount: Sometimes insurance companies send out inspectors to observe your business during a typical day of operation. If your equipment is clean and well-maintained, your employees are following necessary safety protocols, and your customers/clients seem happy, you’ll get a good report. A favorable evaluation could reward you with a reduced premium. 
  • The bundle discount: Purchasing multiple types of insurance with the same company is a tried and true way to save money, but so is purchasing specialty insurance packages. These packages, made up of multiple policies tailored to a specific kind of business, are designed to save you money—and just generally make life easier. And since they exist, you might as well take advantage.

How to Find the Best eBay Insurance

In order to get the protection you need (and deserve), you’ll want to work with a trusted expert. Independent insurance agents will not only know where to find the best coverage and price, but also help to make sense of the fine print.

Consider your business’s unique needs, then connect with an agent to help you take it from there. Have a list of your specific concerns and desires handy before you reach out, to help make  the process even smoother.


Save on Business Insurance

Our independent agents shop around to find you the best coverage.

Compare eBay Insurance Quotes with an Independent Insurance Agent

We all know how valuable your time is, so why spend it doing all the hard work yourself? From business insurance packages to special add-on policies, our expert independent insurance agents will help you determine which types of coverage make the most sense for you and your new business. 

Our independent insurance agents stay on top of the insurance industry and all the latest discounts so you don’t have to. That means they’ll help find the right coverage at the right price for you.

They’re not just there at the beginning, either. If disaster strikes, your agent will be there to help walk you through the claims process and make sure you are getting the benefits you’re entitled to. Now that’s thinking ahead.

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