Advertising agencies engage in challenging and creative work and have a tremendous responsibility to their clients. Your clients expect you to create and implement campaigns that boost their image and increase sales. If your efforts fail or you make a mistake in your work, your client’s investment in your services may become a source of contention. Your client may face financial damage if your efforts don’t live up to their promises. And if a client is unhappy for any reason, filing a lawsuit against you is never out of the question.
As you work for businesses, government agencies and other entities, your agency is subject to numerous business risks, from typical property and physical injury risks in your office, to serious financial risks if a client or someone else sues you.
Advertising agencies are often accused of making mistakes or failing to deliver effective campaigns. Sometimes a client is simply hard to please, but negligent oversights, errors and omissions happen too — despite your best intentions. Mistakes are inevitable in your fast-paced and deadline-driven environment.
If a client trusts you to portray its public image and you make an error or fail to provide services as promised, a lawsuit is likely. You have to protect your business assets, reputation and client relationships if you face claims related to any of the following:
Consider these examples:
Advertising professional liability insurance is a type of errors and omissions insurance that protects your business if you are sued for some type of professional negligence. It protects you from potentially devastating costs associated with lawsuits even if the claim is without merit.
A professional liability policy will pay for your legal defense, including attorney fees, court costs and any settlements or judgments that you must pay. It may even cover bodily injury and property damage that results from your work.
Advertising agencies are subject to numerous other property and liability risks that need to be addressed with advertising agency insurance. Unforeseen events can threaten your livelihood at any time if you do not have the right insurance coverage to protect against events such as these:
Working closely with a Trusted Choice® Independent Insurance Agent, you can determine exactly what risks you have and find tailored advertising agency insurance to address them.
If you are a small- to medium-sized agency, you may be able to bundle your basic property and liability coverage together into a packaged policy designed for small businesses owners. A business owners policy (BOP) provides comprehensive, affordable coverage, including:
You might also want to consider endorsements to your business owners policy or standalone policies that provide the following types of coverage:
While most advertising agencies perform many of the same services, every business is unique. You need tailored advertising agency insurance that addresses the specific risks you face and that will help you protect your business from financial harm. A Trusted Choice agent can work with multiple insurance companies, including those that specialize in insurance for ad agencies. Your agent can work closely with you to find the right mix of coverage for your needs and budget and can be your trusted adviser for the long term. Contact a local agent today.