At TrustedChoice.com, we pursue a double-sided approach to marketing strategies for you and your members—one on a national level, the other on a state level through our State SEO program. As part of the All-States SEO program, the Blue level will receive basic lines of business pages (auto, home, and business) and basic city pages (determined by association membership). With Platinum, Gold, and Chrome, states will receive EXPANDED content for lines of business (life, workers comp, liability, more) and industry classes (bakery, hotel, farm, and more).
This portion of our strategy focuses on all states, large cities, and cities where we have a lot advantage customers. To visualize this, a map of this approach looks something like this: