At TrustedChoice.com, we pursue a double-sided approach to marketing strategies for you and your members—one on a national level, the other on a state level through our State SEO program.

National Coverage

This portion of our strategy focuses on all states, large cities, and cities where we have a lot advantage customers. To visualize this, a map of this approach looks something like this:

State Coverage

By joining our State SEO program, you increase your local digital footprint by picking the specific cities you’d like to focus on, increasing your coverage year over year. In fact, with our plan, your visibility grows and grows each year of your membership. In year 4, we had page one Google rankings in over 900 cities, with coverage that looks more like this:

800,000+ more visits than non participating states

In a study comparing 21 participating and 21 non-participating states of similar size for the first 8 months of the 2018/19 program, we found that the participating states drove in 809,461 more visits than the 21 non-participating states. When it comes to your investment, our cost per visit figures came in at about $0.24, compared to $15 per visit from Google Ads.

9,500+ more referrals than non participating states

In that same study, it was also concluded that 9,560 more business leads were delivered to agents in total for participating states. Our cost per web referral came in at less than $20 per lead compared to around $90 per lead as a standard market insurance lead rate. That’s a win in any book.

Our State SEO program is more like an investment in multiple phases. The first year is getting your agents established in the digital marketplace, followed by additional years that increase exposure. Each year you see more, and more, and more results that your agents will love.

A few quick facts about SEO Marketing:

• SEO begins to kick in as time goes on
• The money you invest in your first year pays increasing dividends as the years go on
• SEO-generated referrals cost far less than traditional marketing

Monthly Dashboard Reports

Gives you traffic reports, referral figures, agency impressions, and advantage subscription details.

Quarterly State SEO Scorecards

Helps you keep track of the visibility progress in your state, a second view of your investment in action.