Recommended elite-level agency with higher expertise to match insurance coverage. Recommended Local Agency
Williams Insurance Group, Inc.
  • Business
  • Home
  • Auto
  • Life

Williams Insurance Group, Inc.

Independent Insurance Agent in Franklin, TN

About us


Serving Tennessee and the local community since 2001, Williams Insurance Group pairs the comfort and approachability of a family-owned business with rational expertise-we know insurance, we know Tennessee, and we've got you covered from the big picture to the fine print.


We're a family.

A father/son partnership, Williams Insurance Group knows the importance of putting family first. We'll make your family our priority.

You've got options.

We are an independent agency, meaning you'll always have a choice of financially strong, reputable insurance companies for your protection.

We focus on you.

We offer in-person meetings and take the time to ensure you get the best coverage at the best price.

Personal and Commercial Lines insurance professionals

Ask me about these types of insurance...

Having the right car insurance is so important, even more important is understanding all the ins and outs of your coverage to help protect you.

Request an automobile insurance quote

An independent insurance agent will make sure that your business is covered in the event of a catastrophe or sudden loss.

Request a business insurance quote

Get multiple quotes on your homeowners insurance with one phone call. Let an independent agent shop for you.

Request a homeowners insurance quote

If a data breach does happen, it's a wise decision to have a cyber liability insurance policy to help your company stay secure.

Request a cyber liability quote

An independent insurance agent will walk you through top umbrella policy options to make sure you have the proper coverage to tackle above and beyond claims.

Request an umbrella insurance quote

Restaurant insurance is a combo platter of coverage that protects your customers, employees, property and inventory.

Request a restaurant insurance quote

Why choose Williams Insurance Group, Inc.

States we serve

  • Tennessee

Our insurance coverages

Personal insurance coverage

  • ATV
  • Automobile
  • Boat
  • Builders Risk / Construction
  • Collectible Auto
  • Condo
  • Earthquake
  • Farm
  • Flood
  • Health
  • Home
  • Identity Fraud
  • Landlord
  • Mobile Home
  • Motorcycle
  • Other
  • Personal Watercraft
  • Pet
  • RV / Motorhome
  • Renters
  • Short-Term / Sharing
  • Snowmobile
  • Travel Trailer
  • Umbrella
  • Vacant Land
  • Valuable Items

Business insurance coverage

  • Accident & Health
  • Bonds
  • Builders Risk
  • Business Owners Package (BOP)
  • Business Vehicle
  • Contractors Equipment
  • Cyber Liability
  • Directors & Officers
  • Employment Practices Liability
  • Errors & Omissions
  • General Liability
  • Inland Marine
  • Other
  • Professional Liability
  • Property
  • Umbrella / Excess
  • Workers' Compensation

Life & Annuties coverage

  • Annuities
  • Life

Industries we serve

  • Accommodation and Food Services
  • Administrative and Support and Waste Management and Remediation Services
  • Agriculture, Forestry, Fishing and Hunting
  • Arts, Entertainment, and Recreation
  • Construction
  • Educational Services
  • Finance and Insurance
  • Health Care and Social Assistance
  • Information
  • Management of Companies and Enterprises
  • Manufacturing - Food / Beverage / Textiles / Apparel / Leather
  • Manufacturing - Metal / Machinery / Computer / Electrical / Transportation / Furniture
  • Manufacturing - Wood / Paper / Paper / Mining / Plastics
  • Mining, Quarrying, and Oil and Gas Extraction
  • Other Services (except Public Administration)
  • Professional, Scientific, and Technical Services
  • Public Administration
  • Real Estate and Rental and Leasing
  • Retail - Sporting Goods / Hobby / Music / General / Misc.
  • Retail - Vehicle / Home / Furniture / Building / Garden / Food / Health / Gas / Clothing
  • Transportation - Air / Rail / Water / Truck / Transit / Ground / Pipeline / Scenic
  • Transportation and Warehousing
  • Utilities
  • Wholesale Trade

Recommended insurance company partners

Other companies we work with:

Auto Owners Insurance, Encompass, Erie Insurance Company, National General Insurance (GMAC), Openly Insurance, Trexis

Williams Insurance Group, Inc. Reviews

Average based on 10 reviews Leave a review

Customer Reviews

October 11, 2022

Williams insurance has been there for me for both home and auto claims, and policy changes. Doing business with them is always easy, and I couldn't be more satisfied. They're happy to help you with any issues that come up, and always make sure they have done a good job. They are definitely a great business to work with!

July 1, 2022

This is one of the top notch insurance groups I have had the pleasure of working with. Travis has been helpful and friendly the entire process. I was hesitant to leave the long term broker I had but Travis made it easy by providing excellent service and shopped around to get me the best rates. Look no further for your next broker.

June 30, 2022

Travis was fantastic to work with! He made setting everything up really easy, especially for a first timer like myself. Always responded quickly as well.

June 27, 2022

Need insurance and do not want to go through the hassle of finding the best rates and wondering what policy you were given? Williams Insurance Group is the way to go hands down! Steve and Travis Williams made this process simple and easy, they did all the work for me. Anytime I called I spoke to an actual person; Jodie and Morgan were the absolute sweetest! Not only was I given a quote the same day but Travis went over it with me and thoroughly explained my policy as well as my options. They go above and beyond when it comes to customer service, knowledge and unbeatable rates! I cannot recommend them enough!!! Thanks again guys!!

June 24, 2022

Truly love working with this group! They helped us save over $100/month on insurance. Not to mention, you will never have to call an 800# and wait on the line for a robot to answer your questions. I highly recommend them if you are looking for the best prices and best service!

June 14, 2022

Low prices on insurance and UNBELIEVABLE customer service! Travis specifically has been amazing to work with. Each time I've emailed him with a question or concern about our policy, he literally emails me back within 5-10 minutes. What an amazing customer experience.

June 14, 2022

When my husband and I bought our first home, we had no idea how to shop and compare homeowners insurance rates or recognize whether we were being quoted policies for way too much coverage that wasn't needed. Our financial adviser recommended checking in with Williams Insurance Group for quotes in addition to others we had received. They were able to explain the coverage limits and how much we would need then found the policy that was the perfect fit for us, which was less than half the cost of the other annual premium costs we had previously been quoted! We also came back to Williams Group a second time to find a new auto policy and again, they found the best policy with adequate coverage for bundling our auto/homeowners while still keeping us in a budget-friendly range. We have been so impressed with the Williams Insurance Group -Travis and Steve Williams (father and son) are always easy to get in touch with via phone or email, and we love knowing that we have a specific "go-to".

June 13, 2022

Best service, best coverage, best prices. Steve found the most cost-efficient policies to meet our needs. I have home ,auto, and boat insurance with them. Highly recommend.

June 13, 2022

An absolute pleasure to work with. Williams Insurance Group provides the benefits and services of a large insurance firm, with the customer service, courtesy and professionalism of a smaller local firm, with your personal needs in mind.

June 10, 2022

Williams Insurance Group is awesome! They carry 8 of my policies between business and personal. Anytime I call, they are extremely helpful, very prompt and will take the time to get you what you need. Jodie, Lisa, Morgan, Travis & Steve have all been so helpful!


Williams Insurance Group, Inc.


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