Visited by over 36 million consumers
Be Recommended on the #1 Independent Insurance Website
An Advantage subscription increases your digital footprint and gets you noticed by high-intent insurance prospects.
When the right insurance prospect is ready to buy, will they be able to find you?
Works like magic but really, it’s science.

First...
You customize your agency profile
Tell us about your agency and the business you want to write. Then, we feature you in our directory.

Meanwhile...
We bring in the prospects
Consumers looking for an agent are asked a few questions about their insurance needs.

Then...
Shoppers get recommended to you
Our recommendation engine matches your profile to the right shoppers and gets you connected.
There's an Advantage subscription to fit every agency size & need

Too busy for leads? You need Claim-it.
Our patent pending system sends you the prospects you want, exactly when you want them.
Why our referrals are better than leads
We deliver local, high-intent, appetite-matching prospects guaranteed to suit your preferred business appetite.
When a consumer requests to be contacted by an agency, we call that a referral. It is better than a lead because these prospects are:
- Inbound
-
Real-Time
-
Organic
-
High-Intent
-
Appetite-Matching
- Exclusive

Getting recommended is a huge deal, especially when it’s by a trusted source
As Featured In






Hundreds of happy independent agents have shared their stories
(here’s just a few!)
Utah Agency Success Story – Jorge Wetenkamp
https://youtu.be/ySxKjEMxosc Jorge Wetenkamp Desert Crest Insurance St. George, UT “One [referral] said ‘Hey, I was specifically looking for an independent agency I could trust.’ – So that’s a big deal… if I can grow that way, that’s awesome.” “[The inbound referrals]...
Pennsylvania Agency Success Story – Christopher Gebhard
https://youtu.be/5cl8mNh9pO0 Christopher Gebhard Hoaster Gebhard & Co. Lebanon, PA “I feel like it’s the premier location for prospects of ours to go when they’re looking for independent agents… It’s been a great source of leads for us, and it provides great...
Nevada Agency Success Story – Renee Thompson
https://youtu.be/ZCs2AV5wi1U Renee Thompson Western Pacific Insurance Henderson, NV “The clients [referred from TrustedChoice.com] seem to be eager and ready to get a policy in place. We generally will write them if we’re able to find and place that coverage.” “[Our...
Utah Agency Success Story – Elise Nye
https://youtu.be/7VKtvjxKlWU Elise Nye Cottonwood Insurance, Inc. Cottonwood Heights, UT “I appreciate that Trusted Choice has specific [appetite options]… I know a lot of people search for specifics when they’re looking [for insurance], and being able to dial that in...
New Mexico Agency Success Story – Aubree Chavey
https://youtu.be/nKlcgeM0WkI Aubree Chavey Salazar Insurance Albuquerque, NM “[Being a Trusted Choice agency] makes my clients feel that they can trust me a little bit more, especially with being a virtual office.” “I do get people that call me and say that they see...
Idaho Agency Success Story – Elliot Kirk
https://youtu.be/LTDHOdtRU3Q Elliot Kirk Kirk Insurance Agency, LLC Idaho Falls, ID “I definitely think it has [helped our SEO strategy], yes… It’s keeping me at the top of the list [on Google].” “The cost of [the Advantage Subscription] is really minimal compared to...
See more success stories
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