Visited by over 36 million consumers
Be Recommended on the #1 Independent Insurance Website
An Advantage subscription increases your digital footprint and gets you noticed by high-intent insurance prospects.
When the right insurance prospect is ready to buy, will they be able to find you?
Works like magic but really, it’s science.

First...
You customize your agency profile
Tell us about your agency and the business you want to write. Then, we feature you in our directory.

Meanwhile...
We bring in the prospects
Consumers looking for an agent are asked a few questions about their insurance needs.

Then...
Shoppers get recommended to you
Our recommendation engine matches your profile to the right shoppers and gets you connected.
There's an Advantage subscription to fit every agency size & need

Too busy for leads? You need Claim-it.
Get the prospects you want, exactly when you want them.
Why our referrals are better than leads
We deliver local, high-intent, appetite-matching prospects guaranteed to suit your preferred business appetite.
When a consumer requests to be contacted by an agency, we call that a referral. It is better than a lead because these prospects are:
- Inbound
- Real-Time
- Organic
- High-Intent
- Appetite-Matching
- Exclusive

Getting recommended is a huge deal, especially when it’s by a trusted source
As Featured In






Hundreds of happy independent agents have shared their stories
(here’s just a few!)
How Claim-it Is Solving the Producer Availability Problem
In the insurance industry, independent agents face a natural disadvantage compared to captive agents. Agents operating under national insurance companies are likely to be bigger in number, unlike the average independent insurance agency. According to a 2022 survey of...
Kentucky Agency Success Story – Stephen Appenfelder – Claim it Series
https://youtu.be/fDzQvfHZPkU Stephen Appenfelder Adkisson Insurance Agency Florence, KY “The Claim-it [Referrals] on the commercial side, there’s not anything else like them out there.” “I am extremely satisfied [with our ROI]… It’s got to be far exceeding really any...
Florida Agency Success Story – Donald Kirkendall – Claim-it Series
https://youtu.be/_oa0qxSVT8A Donald Kirkendall Kirkendall Insurance Winter Park, FL “The difference for us is - from a quality standpoint, we’ve found [Claim-it Referrals]… probably of the three or four [lead] sources we use, to be the best. We don’t have the problems...
Tennessee Agency Success Story – Gabe Frazier – Claim it Series
https://youtu.be/I-_v35NrhwQ Gabe Frazier Compass Insurance Group Murfreesboro, TN “[Our closing ratio is] probably 80%.” “We wouldn’t continue to purchase Claim-it if the ROI was not excellent.” “Year one [the ROI] is good, but we’re in this game for the renewal...
Colorado Agency Success Story – Melisa Seiler – Claim-it Series
https://youtu.be/a4JIoof4Dew Melisa Seiler Your Insurance Specialists, Inc. Broomfield, CO “I think… if you claim 15 referrals and just write, let’s just say, half of those - you’re still getting your value, you’re getting well over what you’ve spent.” “The process is...
Texas Agency Success Story – Sharon Hairston – Claim it Series
https://youtu.be/0W_VKRmxy8o Sharon Hairston Hairston and Associates Insurance Service Spring, TX “The price that we pay - it’s nominal in comparison to the commission that we receive… To me, that’s a no-brainer.” “You’re making more than you’re spending, and the best...
See more success stories
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Your New Insurance Company Appetite Guide – March 2023
When it comes to business insurance, these three insurance companies each have something unique to offer. Say hello to Zurich North America, BondExchange, and Cover Whale, the most recent additions to our network of trusted insurance company partners. Zurich North...
How Claim-it Is Solving the Producer Availability Problem
In the insurance industry, independent agents face a natural disadvantage compared to captive agents. Agents operating under national insurance companies are likely to be bigger in number, unlike the average independent insurance agency. According to a 2022 survey of...
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Personal Watercraft Insurance and Boat Insurance No surprise that people start thinking about boat and personal watercraft insurance as spring arrives. The number of people looking to insure their personal watercraft more than doubles in March. In fact 42% of all...