The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Agent Log In

Sign in to manage your Advantage profile

About Claim-it®

What are Claim-it Referrals?

Get inbound, appetite-matching referrals delivered to you in real-time

Claim-it Success Stories

Set yourself up for success with these tips

Sign Up For Claim-it®

Buy Advantage Professional + Claim-it

Claim-it referrals are only available with an Advantage Professional subscription

Get Claim-it Text Alerts

Already subscribed? Activate Claim-it referral notifications for your phone

Get Better Insurance Leads with Claim-it

We deliver inbound, high-intent, appetite-matching, exclusive insurance leads to you in real-time. Activate Claim-it® Referrals today, included with Advantage Professional.
Agent gets a new Claim-it lead
State Super Page Home Insurance

Meet high-intent insurance prospects while they are looking for insurance

  • Perfect for your producers who are looking to build a book of business
  • Participating producers report close ratios as high as 50%-60%
  • Only see referrals that match your preferred, pre-configured appetite
  • Always exclusive and always half the price of national insurance lead vendors
  • Claim-it is exclusively available with an Advantage Professional subscription—no extra cost to see every referral in your area, in real-time

How we deliver real-time, appetite-matching, exclusive insurance leads to you

Think of Claim-it as the Uber for independent insurance agents. We notify you just seconds after we have a prospect in your region that is looking to buy insurance.

When the notification arrives on your mobile device, you can “claim it” exclusively for yourself with the push of a button, similar to the way an Uber driver claims a fare.

Don’t miss out on another prospect!

Don’t miss out on the fastest growing program for P&C producers

Why do agents love Claim-it?
Listen to their stories

(here’s just a few!)

How Claim-it Is Solving the Producer Availability Problem

How Claim-it Is Solving the Producer Availability Problem

In the insurance industry, independent agents face a natural disadvantage compared to captive agents. Agents operating under national insurance companies are likely to be bigger in number, unlike the average independent insurance agency. According to a 2022 survey of...

Claim-it is only available with an Advantage Professional subscription

Give your agency maximum visibility and digital opportunities, including Claim-it, with an Advantage Professional profile on