IA Advantage Newsletter
Get top clicks and insider tricks for Trusted Choice agents and the independent agent channel
Past Issues - Last 12 months
June 2025
The Power Move That Will Reshape the IA Channel
In this issue:
- TrustedChoice.com Joins the Momentum Family
- The Ultimate Personal Lines Market Appetite Guide
- Texas Agency Success Story – Brian Pool
- The 5 Types of Insurance Referrals Available on TrustedChoice.com
May 2025
The Ultimate Commercial Market Appetite Guide
In this issue:
- The Ultimate Commercial Market Appetite Guide
- Growing Your Independent Insurance Agency with Search Engine Marketing (SEM)
- Arizona Agency Success Story – Mike Kikes
- 6 Search Engine Marketing (SEM) Tips for Independent Insurance Agents
April 2025
New Product Announcements
In this issue:
- Introducing Smart Value Pricing: A New Way to Claim Referrals
- Webinar: No More Cold Leads: How to Connect with Ready-to-Buy Prospects
- New Advantage Navigator
- California Agency Success Story – Ian Martin
- Essential SEO Strategies for Independent Insurance Agents
March 2025
Your 2025 Agency Marketing Plan
In this issue:
- 7 Tips for Building Your 2025 Agency Marketing Plan
- Webinar: A Practical Guide to Insurance Agency Marketing
- Arizona Agency Success Story – Jim Hutchison
- Claim Your Next Opportunity From Our Live Referral Feed
February 2025
Top Insurance Growth Trends for 2024
In this issue:
- Top Insurance Growth Trends for 2024
- Webinar: Key Insurance Growth Trends from 2024: Insights to Drive 2025 Success
- Agent Success Stories: 2024 Mashup
- Claim Your Next Opportunity From Our Live Referral Feed
August 2024
Growing Your Independent Insurance Agency with Search Engine Marketing
In this issue:
- Growing Your Independent Insurance Agency with Search Engine Marketing (SEM)
- How Do Site Crawlers Work, and What Can They Do for My Insurance Agency?
- Indiana Agency Success Story – Ben Klesinger
July 2024
Data Analytics for Independent Agents
In this issue:
- Harnessing the Power of Data Analytics for Independent Insurance Agents
- Claim Referrals Fast With New Magic Link
- Agent Success Story: Kevin Krupka
June 2024
The Claim-it Secret You Didn’t Know
In this issue:
- The Claim-it Secret You Didn’t Know
- Your New Insurance Company Appetite Guide – June 2024
- How Is Your Profile Performing? See Your Improved Agency Scorecard
- How to Update Your Business Appetite on an Advantage Profile
- Agent Success Story: John Ison
May 2024
How to Create Compelling Agency Video
In this issue:
- 12 Ways to Craft Compelling Video for Your Independent Insurance Agency
- 6 Top Video Creation Tools for Independent Insurance Agents
- How to Upload Video to Your Advantage Profile
- Agent Success Story: Gary Cooksey
April 2024
How to Master Insurance Digital Marketing
In this issue:
- Mastering Digital Marketing in the Insurance Industry
- Trusted Insurance Markets for Your Personal Lines Prospects
- Turning Referrals into Happy Customers: Sample Email and Text Templates
- Agent Success Story: Robert Strachan
- Webinar: The Importance of Balanced Information and Human Connections in a Pluralist Democracy
March 2024
What Are High-Intent Insurance Prospects and How Can I Attract Them to My Agency?
In this issue:
- What Are High-Intent Insurance Prospects and How Can I Attract Them to My Agency?
- Find a Trusted Insurance Market for Your Next Commercial Client
- Agent Success Story: Will Canterbury
- Consumer Testimonial: Holly Dunn
February 2024
How Video Helps Your Agency Stand Out
In this issue:
- 6 Ways Video Can Help Your Independent Insurance Agency Stand Out
- What Is Keyword Research? How to Help Your Insurance Agency Rank Online
- Agent Success Story: Sean Donnelly
- Insurance Companies That Are Lifting Up Independent Agents
January 2024
Best of 2023
In this issue:
- Best of 2023: What IA Success Looks Like
- Top Insurance Growth Trends for 2023
- Agent Success Story Mashup 2023
- IA Advantage: The insurance industry podcasts you may have missed in 2023
November 2023
7 Tips for Your 2024 Marketing Plan
In this issue:
- 7 Tips for Building Your 2024 Insurance Agency Marketing Plan
- Your New Insurance Company Appetite Guide – November 2023
- Agent Success Story: James Wilson
October 2023
8 Tips for Young Agents
In this issue:
- 8 Tips for Growing Your Book as a Young Independent Insurance Agent
- Celebrating an SEO Milestone: An Employee Takeover Podcast
- Agent Success Story: Corbin Norton