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Blog

The IA Advantage blog, sharing top clicks and insider tricks for independent agents

Podcast

The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel

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Catch up on past issues of the IA Advantage Newsletter

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IA Advantage Newsletter

Get top clicks and insider tricks for Trusted Choice agets and the independent agent channel

Past Issues

April 2022

Tips from Our Top Performing Advantage Agencies

In this issue:

  • Top Advantage Tips from Our Best Performing Insurance Agencies
  • Feed Your Referral Machine
  • Agent Success Story: Raven Brockway, Eclipse Business Insurance Agency
  • A Tale of Two Careers: Big Changes, Big Adventures

March 2022

What Site Crawlers Do for Your Agency

In this issue:

  • Your New Insurance Company Appetite Guide – March 2022
  • How Do Site Crawlers Work, and What Can They Do for My Insurance Agency?
  • Agent Story: Lisa Harkey, AlaCoast Insurance Agency
  • Semsee: Making the Case that Nothing is Impossible for the IA Channel
  • Last Chance to Participate in the Commercial Agent Survey

February 2022

Business Insurance Shopping Trends in 2021

In this issue:

  • 6 Business Insurance Shopping Trends in 2021
  • What Are Backlinks, and How Do They Help My Insurance Agency?
  • Agent Story: Chris Brook, Brook Insurance Associates
  • Commercial Agents, Can We Get Your Help?

January 2022

A Year to Remember With Advantage

In this issue:

  • TrustedChoice.com’s Best of 2021: What IA Success Looks Like
  • Your New Insurance Company Appetite Guide – January 2022
  • What is a Domain Authority and How Can Your Agency Leverage Ours?
  • Top Agent Success Stories of 2021

November 2021

Tips For Your Agency's Marketing Plan

In this issue:

  • 5 Tips for Building Your 2022 Insurance Agency Marketing Plan
  • Your New Insurance Company Appetite Guide – November 2021
  • Agent Story: Rachel Lee
  • Video: Trusted Choice’s New Commercial Supporting Small Business

October 2021

Introducing the New Insurance Market Finder

In this issue:

  • Video Tour: The New Insurance Market Finder
  • What Is TrustedChoice.com’s Appetite Engine?
  • Agent Story: Bonnie & Jim Grant
  • Wunderite: Putting the Wonder in Underwriting

September 2021

SIZZLIN' End of Summer Wins

In this issue:

  • Agents in Arms: TrustedChoice.com’s Rich History Within the Big “I”
  • Sizzling Summer Advantage Stats
  • Agent Story: Joe Williams offJ. Williams Insurance
  • A Birthday Story: The Big “I” Turns 125

August 2021

How to Take Advantage of Digital Opportunities on TrustedChoice.com

In this issue:

  • How Agents Can Maximize on Insurance Digital Opportunities
  • TrustedChoice.com Partners with Carriers to Boost Business for Independent Insurance Agents
  • Agent Story: Chris Tilley with Coosa Valley Financial Group
  • IVANS and Ask Kodiak Joining Forces: Creating the Marvel Universe of Insurance Integration

July 2021

Introducing the New TrustedChoice.com

In this issue:

  • Introducing the New TrustedChoice.com 
  • TrustedChoice.com Insurance Market Finder Coming Soon
  • Agent Story: Craig Bruno with InsuranceTrak Services
  • Lions & Tigers & Motorhomes: The Unvarnished Backstory Behind the Trusted Choice Brand – Part 2

June 2021

A Refreshed Look for Agency Profiles

In this issue:

  • A New Look For Agency Profiles
  • Your New Insurance Company Appetite Guide -June 2021
  • Agent Story: Crystal Callahan Estes with CLC Insurance Agency
  • Central Beliefs: A New CEO Builds on Rich Tradition

May 2021

Super Easy Ways to Boost Your SEO

In this issue:

  • How to SEO-Optimize Your Agency Profile
  • 6 Surprising Ways TrustedChoice.com Profiles Improve Your SEO
  • Agent Story: Ryan Hanley with Rogue Risk
  • New Research: Digital Adopters Outperform The Rest