When consumers search for insurance, agencies are presented based on a dynamic Relevance Score.
This ranking system is designed to:
- Connect consumers with highly qualified agencies
- Highlight Recommended Momentum Edge participating agencies
- Deliver a premium search experience
- Ensure strong visibility across insurance categories
Understanding how this system works can help your agency strengthen its marketplace presence and maximize referral opportunities.
How the Relevance Score Works
Search results are ordered using a dynamic Relevance Score algorithm. Your agency’s ranking is influenced by several factors, including:
- Alignment with the consumer’s line of business (Personal Lines, Commercial Lines, or Life & Annuities)
- Service area proximity
- Profile strength and completeness
- Reviews and engagement signals
- Recent marketplace activity
No single factor determines placement. Agencies are evaluated holistically within each category to ensure the strongest possible consumer match.
Category-Based Ranking
Search relevance is calculated independently for:
- Personal Lines (PL)
- Commercial Lines (CL)
- Life & Annuities (L&A)
Your ranking in one category does not impact your positioning in another. This ensures consumers are matched with agencies that specialize in their specific needs.
Marketplace Activity and Visibility
A portion of your Relevance Score reflects recent marketplace activity within each category.
When your agency receives a Consumer Choice Referral (CCR) in a category, the system may temporarily adjust positioning within that category as part of normal marketplace balancing.
This adjustment does not remove your agency from results. Instead, the system continuously recalibrates to maintain a high-quality and competitive marketplace experience.
Over time, as marketplace activity evolves, your positioning may adjust again.
Ongoing Enhancements
We continuously refine how agencies are displayed across Momentum Edge consumer-facing websites.
Recent updates have strengthened how marketplace activity factors into ranking. These enhancements help:
- Elevate strong consumer-agency matches
- Maintain a high-quality search experience
- Support meaningful visibility for Recommended Momentum Edge agencies
Our focus remains on delivering value to both consumers and participating agencies.
What You Can Control
While ranking is dynamic, you can strengthen your visibility by focusing on the areas below.
Maintain a Complete and Accurate Profile
Ensure your profile includes:
- Updated contact information
- Accurate service areas
- Clear coverage types and specialties
- Correct licensing and lines of business
Ensure Category Alignment
Relevance is calculated independently for PL, CL, and L&A.
Accurate appetite and coverage selections improve match strength within each category.
Engage Promptly With Referral Opportunities
Consistent engagement with Consumer Choice Referrals (CCRs) helps support strong overall marketplace performance.
Viewing Your Position in Search Results
Search rankings are dynamic and personalized based on location and consumer inputs.
If you test search results and click on your own agency, the system may record that activity as a consumer interaction.
If you would like a guided walkthrough of how agency search results work, our team can schedule a demonstration. This allows you to better understand agency visibility without affecting marketplace activity.
Frequently Asked Questions
Why did my agency’s position change?
Search ranking is dynamic and influenced by multiple factors, including category alignment and recent marketplace activity. Movement in search results is normal and reflects ongoing system optimization.
Does receiving a CCR remove my agency from search results?
No. Your agency remains eligible and visible in search results. Positioning may shift over time based on category-specific factors.
Is ranking calculated separately for Personal Lines, Commercial Lines, and Life & Annuities?
Yes. Each category is evaluated independently.
How can I better understand my agency’s visibility?
Our team can walk you through how search results function and what factors influence placement. Contact our support team to schedule a demonstration.
Questions?
If you have questions about your agency’s visibility or referral activity, please contact our support team. We’re here to help you make the most of your Momentum Edge participation.
