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For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.

Inspiration

Blog

The IA Advantage blog, sharing top clicks and insider tricks for independent agents

Podcast

The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel

Newsletter

Catch up on past issues of the IA Advantage Newsletter

Marketplace

Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on TrustedChoice.com right now!

Find an Insurance Market

Locate an insurance provider for your customers

Support

Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Agent Log In

Sign in to manage your Advantage profile

Get More Business from Your Best Agencies

Your presence on TrustedChoice.com puts you and your appointed agencies in front of high-intent consumers who match your appetite.

Insurance Company Profile

Targeted Referrals

Improved SEO

24/7 Visibility

No-Hassle

TrustedChoice.com Agency Recommendations

Set your agents up for success, effortlessly

As the #1 independent insurance website in America, we attract nearly 200k P&C insurance prospects every month. We connect these high-intent consumers with agencies that have an appetite for their business. As a result, the average insurance company sees around 500 appetite-matching referrals being sent to their appointed agencies each month.

What’s more, agencies have reported closing ratios as high as 70% on these referrals!

Why our referrals are better than leads

We deliver local, high-intent, appetite-matching prospects guaranteed to suit your preferred business appetite. We do this by means of our Appetite Engine, the smart algorithm we use to accurately match consumers with independent agencies.

When a consumer requests to be contacted by an agency, we call that a referral. It is better than a lead because these prospects are

  • Inbound
  • Real-Time
  • Organic
  • High-Intent
  • Appetite-Matching, and
  • Exclusive
Florist looking for insurance

Here’s how it works:

Magnetic SEO Content

We Attract Insurance Buyers

Our high-ranking insurance content brings in people who are searching for an agent online

Turn on the appetite engine

We Match Them With Agents

Our algorithm matches the consumer with agencies having an appetite for their business

Instant Notifications

You Get the Referrals You Want

You and your agencies receive high-intent prospects matching your appetite with zero legwork!
Search results for landscaper insurance florida

Great for your company’s SEO, too

Our high domain authority score, backlinks to your websites, inclusion in our sitemap all turn your profile into an SEO-boosting machine.

Not only are you seen by consumers on TrustedChoice.com but your overall digital footprint is improved to help you show up in organic search results more often.

Just a few of our top-ranking, Advantage Partner insurance companies

Central Insurance Logo
Nationwide Logo
Westfield Logo
Liberty Mutual Insurance Logo
Ohio Mutual Insurance Group Logo
Encova Insurance Logo

Be Seen, Be Understood and Get Recommended

Don’t miss out on being recognized as a top-tier insurance carrier, MGA or wholesaler and connecting with more agents and consumers.