For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals


Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Agent Log In

Sign in to manage your Advantage profile

  1. Success Stories
  2.  » 
  3. Massachusetts
  4.  » Massachusetts Agency Success Story – John Sweeney

Massachusetts Agency Success Story – John Sweeney

"I would [recommend to other insurance agents] because it supports what we do and it does lead to referrals."
Published: January 14, 2021

John Sweeney

John R. Sweeney Insurance Agency

West Springfield, MA


“It’s not just the referrals that [give return on investment]. Like I said I’m a small agency… All of a sudden I’m getting… listed up there as one of the agencies on the first page [of Google for West Springfield Insurance Agencies]. So I think that’s the big investment… whatever TrustedChoice[.com] is doing is boosting… the likelihood of someone, a consumer finding my agency, whether they go to the Trusted[] website or not.”

“I would [recommend to other agents] because one, it supports what we do and they spend the time explaining what we do, and and two, it does lead to referrals.”

Exclusively for Big “I” members, is the #1 online resource for connecting insurance buyers with independent insurance agents. We rank high in Google search results and have had over 30 million insurance shoppers visit Become a recommended agency on today. Learn more.

Company Partners: Plymouth Rock, Union, Providence, National Grange, Safeco, Foremost, MAPFRE Insurance, Concord Group Insurance, Auto Owners, MetLife
Keywords: premium amount: $4,000 – $5,000, be found, SEO, Google rankings

More Stories

New York Agency Success Story – Scott Eidman – Claim-it Series Scott Eidman Eidman Agency Inc West Nyack, NY “[Our close ratio is] pretty close to 50/50… They’re not soft leads, they’re whatever the next-level-up lead is. They’re great [referrals].” “It’s really paid off nicely.” “The return on...

Solving the Producer Availability Problem

In the insurance industry, independent agents face a natural disadvantage compared to captive agents. Agents operating under captive insurance companies are likely to be bigger in number, unlike the average independent insurance agency. According to a 2022 survey of...

Get Recommended on

Ready to get your Advantage?

We have a plan for every agency. See what we can do for you!

Share This