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  1. Press
  2.  » Celebrates Reaching 40 Million Insurance Shoppers Celebrates Reaching 40 Million Insurance Shoppers

Learn how's decade-long SEO strategy has successfully led 40 million insurance shoppers to the platform.
Published: October 23, 2023

MILWAUKEE, WI (PRWEB) — OCTOBER 16, 2023, the leading online independent insurance resource, is proud to announce reaching a significant milestone. 40 million insurance shoppers have now turned to for independent insurance coverage. This monumental achievement underscores’s unwavering dedication to connecting high-intent insurance prospects with dependable, local independent agents and refining the strategies that initially draw prospects to the platform.

In just 10 years of operation, attracted 40 million insurance shoppers, 10 million of whom were attracted in just the past three years. At the heart of this success lies a sophisticated Search Engine Optimization (SEO) strategy which has been refined and developed over the past decade by’s around-the-clock team of SEO research experts. Recognizing that an authoritative presence on the first page of search results garners the majority of user attention,’s SEO team meticulously optimized hundreds of insurance content pages on its website to ensure that they consistently feature at the top of these results.

While a significant portion of’s SEO strategy has been to regularly update their existing content, an equal emphasis is placed on creating new content that independent insurance buyers are looking for. Ensuring that content is not repetitive or duplicated and appears relevant to search engines,’s SEO team regularly undertakes extensive keyword research before adding any new insurance topic. This promises that each fresh piece of content is not only unique and relevant to what users are searching for online, but also has the potential to appear on the first page of Google search results.

This diligent approach to SEO means that when individuals search for insurance solutions, whether it’s for their vehicles, homes, or businesses, populates as a top result. Upon visiting the site, these users are smoothly integrated into the platform’s consumer funnel and connected to a matching independent insurance agent who can address their specific needs.

Steve Gomez, Director of SEO at, reflected on the company’s rapid growth in a recent podcast, saying, “After launching our site in 2013, it took only a few years for us to reach our 7 millionth shopper. Fast forward to 2020, and we celebrated our 30 millionth. This trajectory is a testament to the strength of our SEO strategy.” Beyond content, Steve emphasized the importance of technical SEO, highlighting efforts to ensure faster page loads, mobile-friendly interfaces, and addressing broken links, all to enhance user experience and search engine ranking.

In celebration of the landmark achievement of reaching 40 million insurance visitors to, the company is offering a limited-time 15% discount on select Advantage subscriptions to independent insurance agents who have yet to partner. Agents can visit to learn more.

About is one of the most popular insurance websites in the United States and is home of the largest and most comprehensive directory of independent insurance agencies and insurance companies in the world. It offers online insurance consumers a retail-like buying experience, connecting the right risk to the right agent at the right buying moment. The company is dedicated to enhancing the insurance landscape by providing cutting-edge tools and resources to help insurance professionals succeed in a rapidly evolving market. is committed to empowering agents, fostering growth, and connecting them with high-quality clients through programs like Claim-it.

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