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  1. Success Stories
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  4.  » Tennessee Agency Success Story – Mike Lannon – Claim-it Series

Tennessee Agency Success Story – Mike Lannon – Claim-it Series

“So far I have bound a quarter of a million dollars, all from Trusted Choice [in the past 6-7 months]... My closing ratio is about 60%.”
Published: July 21, 2025

Mike Lannon

MLA Insurance, LLC

Gallatin, Tennessee

“It’s people who are actively shopping for insurance, I’d say that is the biggest difference right there.”

“So far I have bound a quarter of a million dollars, all from Trusted Choice [in the past 6-7 months]… My closing ratio is about 60%.”

“I’ve spent $4,400 on leads and made $30,000… That’s what, 600% [return on investment]?”

TrustedChoice.com is the leading digital resource for connecting insurance buyers with independent insurance agents. Now backed by Momentum AMP, we’ve attracted more than 43 million insurance shoppers, combining proven visibility, high-intent referrals, and powerful technology to help agencies grow faster. Start your journey here

Keywords: Claim-it process; text message feature; prospect info prior to purchase; active shoppers; close ratio: 60%; referrals from clients; premium amount: $45k, $20k; commission amount: $6k; cross-sale opportunities; premium amount: $250k total/past 6-7 mos.; commission amount: $30k total/$4400 invested; ROI: 600%

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Billy Lewis Voldico Insurance Osgood, Indiana “I would say [the ROI] is around 200%, roughly.” “Probably $25,000 was the [largest written] premium amount. We were in the bid for a big one. It was like $350,000 premium, but it fell through at the 11th hour. But then...

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