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  1. Success Stories
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  3. Claim-it
  4.  » Tennessee Agency Success Story – Will Canterbury – Claim-it Series

Tennessee Agency Success Story – Will Canterbury – Claim-it Series

We’ve had one or two Claim-it Referrals that have paid for the annual membership of Trusted Choice. It ended up being $25-$26,000 in premium.
Published: March 5, 2024

Will Canterbury

“The South” Insurance Agency

Chapel Hill, TN

“Trusted Choice [referrals are] consumer-initiated – the consumer is actively looking, you just have to convince them to get it from you.”

“[One referral was] a non-emergency medical transport [company]– I think it ended up being $25-$26,000 in premium.”

“We’ve had one or two [Claim-it referrals] that have paid for the [annual] membership of Trusted Choice.”

Exclusively for Big “I” members, is the #1 online resource for connecting insurance buyers with independent insurance agents. We rank high in Google search results and have had over 30 million insurance shoppers visit Become a recommended agency on today. Learn more.

Keywords: text message feature, easy, superior to other leads, commercial lines: 60-70%, contact rate: 80%, quality referrals, premium amount: $25-26k/one account, ROI

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