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  1. Testimonials
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  3. Insurance Company Leaders
  4.  » What’s in it for IA Companies?

What’s in it for IA Companies?

Executives from Travelers, Liberty Mutual Safeco, Main Street America, Encova and Westfield share their assessment of from an IA company perspective.
Published: December 7, 2020

Why insurance companies should partner with

An interview with IA channel insurance company executives just released three new ways for insurance companies to attract more consumers and agents through their partnership with The launch event featured a panel of five insurance company executives, Patrick Kinney of Travelers, Gary Fischer of Liberty Mutual Safeco, Chris Listau of Main Street America, Grady Campbell of Encova and Craig Welsh of Westfield, and they each shared their views on including:

  • How they describe’s success in attracting organic insurance traffic through SEO
  • How COVID influenced their assessment of the importance of your partnership with
  • The ROI of partnering with from an insurance company perspective
  • Why their partnership with is important to their organization

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Tell a Good Story and You Will Be the Choice We sat down with Bill Purmort, Chairman & President of Central Insurance Companies, to learn why he feels is a valuable tool for Central Insurance’s agents. "You’ve got to be found first. Once you’re found then you can...

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