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  1. Help Topics
  2.  » What is a Member Plus Profile?

What is a Member Plus Profile?

We've partnered with state associations to give independent insurance agents a free Member Plus profile on Find out how to get yours!
March 17, 2021

The state associations below have partnered with us to give independent insurance agents a free Member Plus profile on

  • Alabama
  • Arizona
  • Florida
  • Idaho
  • Illinois
  • Kentucky
  • Maine
  • Massachusetts
  • Michigan
  • Mississippi
  • Missouri
  • New Jersey
  • Ohio
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Vermont
  • West Virginia

What is a Member Plus profile?

When an agency joins the Big “I”, they are automatically gifted a basic listing on If your state association is participating, you can upgrade this basic listing to a Member Plus Profile, allowing your agency a more prominent position in the national independent agent directory and the ability to be recommended to online shoppers.

A Member Plus profile allows agencies to be listed as a recommended agency after an online consumer completes the online questionnaire on with their insurance needs. If a consumer chooses the Member Plus agency, the agency will receive a referral notification informing the agency that a consumer who matches their appetite wants to work with them.

Don’t be a grey dot—Member Plus profiles are marked on the national IA directory with a blue badge, dubbing participating agencies as trusted independent insurance agencies.

What features are included with a Member Plus Profile?

  • Agency Logo
  • Agency Address and Phone Number
  • Agency Website Link
  • About Us Statement
  • Define Appetite
  • Profile Google Optimized for More Visibility
  • Referrals Within 10 Miles of Agency Location
Member Plus Profile


What’s the difference between a Basic profile, a Member Plus profile, and an Advantage profile?

The biggest difference between a Member Plus profile and an Advantage profile is the available features, which you can compare here, and the referral radius. An Advantage profile has a 60-mile referral radius, and a Member Plus profile has a 10-referral radius.

Compare Basic To Member Plus To Advantage

How do I activate my Member Plus profile?

Activating your Member Plus profile is pretty straightforward. Simply fill out this form with your agency’s basic information, appetite, logo, and an “About Us” statement. Once you submit this information, you will receive a notification email a few days later letting you know your Member Plus profile is activated!

Ready to switch to Member Plus? Activate your Member Plus profile now.

How do I update my current Member Plus profile?

You should have received a message from us asking you to verify your email. Once you verify your email, you’ll be asked to set up a password. After doing so, you can access your Member Plus profile here and log in using your email address and password. Once you’ve logged in, you can edit your profile. If you did not receive the email verification message, please contact Client Success at

Return to What Are the Different Types of Agency Profiles?

Related Topics

What Is a Basic Profile?

When an agency becomes a member of the IIABA—or Big “I”—they receive access to and are listed on the nation’s largest independent agent database. Along with a Big “I” membership comes a complimentary profile, branding the agency as a Trusted Choice...

What Is Advantage Profile?

Advantage Profile from helps agencies—no matter the stage of business—to create a digital presence and be recognized online. With Advantage Profile, the agency is… Recognized as a top-tier agency Recognized as independent and professional Recognized...

What Is Advantage Profile SEO?

As an independent insurance agency, it’s crucial to be easily found online. The Advantage Profile SEO subscription is designed to do just that: get agencies in front of high-intent shoppers using search engine optimization to farm organic traffic. With Advantage...

What Is Advantage Preferred?

For independent agencies who not only want to be recognized but recommended online, we suggest an Advantage Preferred subscription. This subscription type is designed to organically get insurance agencies in front of shoppers seeking a similar business appetite....

Get Recommended on

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