At Momentum Edge, we understand how crowded the internet can get. With hundreds of local competitors appearing online at just the click of a button, it can be hard to stand out—especially as an independent insurance agent. That’s why we dedicate more than 47,000 pages of consumer content, a competent team of SEO experts, and a trusted domain authority to help independent insurance agents rank higher online.
But what exactly is domain authority, and how can agents leverage Momentum Edge domain authority to help their websites rank higher in search engines like Google?
What Is Domain Authority?
Domain authority, a concept originally developed by Moz.com in 1999, is the score provided by Moz to determine a website’s relevancy and its likelihood of ranking highly in the SERPs (search engine results pages). Domain authority is determined by a handful of factors, like expertise, authoritativeness and trustworthiness (EAT), the total number of links on the site, and citations and backlinks from other, more authoritative sites.
Domain authority scores typically range from 0-100 with an average between 40-50, and while having a high domain authority score is a big plus, the score does not absolutely determine a site’s ranking on the SERP. A domain authority score represents the site’s likelihood of ranking higher, and the higher a site’s score is, the more likely it is to appear on the first page of Google.
How Momentum Edge Domain Authority Helps Your Agency Get Seen
On average, our domain authority ranks 20 points higher than other insurance agency websites. We credit this to not only our 49,000+ pages of consumer content, but to the authoritative sites who help us rank. Our partnerships with leading insurance companies and carriers, such as Progressive and Travelers, strengthen the credibility of our insurance consumer website. Meanwhile, our round-the-clock team of SEO experts ensures the content remains fresh and relevant—supporting both domain authority and the independent agencies we serve.
By maintaining our domain authority—and our status as the #1 online insurance resource—we help to boost ranking for all independent insurance agencies who participate with a Momentum Edge profile on our leading insurance consumer websites like InsuredBetter. Agencies listed there automatically get a domain authority boost, plus the ability to boost scores themselves by linking back to us.
Being seen online is a big undertaking, so don’t do it alone. Partner with us to help boost your independent insurance agency’s domain authority and online visibility with a Momentum Edge subscription today. Check out all our subscription options, and schedule a demo with one of our sales representatives today to get started.
