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  1. IA Advantage Blog
  2.  » Insurance Companies That Are Lifting Up Independent Agents

Insurance Companies That Are Lifting Up Independent Agents

What does it mean to be a Company Partner? Our platform gives carriers, MGAs and Wholesalers the opportunity to have a presence on which in turn supports independent agents. Here's how!
Published: January 23, 2024

“A rising tide lifts all boats” is an aphorism that we often look to at as we explore additional ways to support and strengthen the independent agent channel. A win for agents means a win for insurance companies and insurtechs, and vice-versa. And so we were particularly intrigued when our SEO research revealed that consumers were just as likely to search for insurance companies as they were agents while shopping for insurance. We saw this trend as a tremendous opportunity to use the power of insurance companies’ brand recognition to introduce more insurance shoppers to agents on

Our digital marketing platform allows insurance companies to have a “self-directed” presence on and includes a directory of leading IA carriers, MGAs and wholesalers that are operating in the United States.

Companies who actively participate in the program profile support agents in substantial ways, including:

  • Positioning their brands on alongside the Trusted Choice® national co-brand and tens of thousands of local IA agency brands
  • Adding detailed company information to their profiles, thereby improving to the overall SEO strength, credibility, and consumer engagement on
  • Identifying their appointed agencies in every city and town so can help consumers find them
  • Publishing their appetites in our appetite engine so their agents are recommended for the business they prefer to write
  • Supporting SEO traffic generation campaigns to attract the best insurance buyers
  • Providing access to agency resources on their profile to make it easier for agents to do business with them.

Having IA-friendly insurance carriers, MGAs and wholesalers visible on ultimately means more opportunities for independent insurance agents and a stronger IA channel. It also serves as a tool to help agents better understand and work with the insurance companies on There are dozens of companies participating in our Company Advantage program to-date. Check out the list below to see the companies who have invested additional resources in support of the program. If you are an agent appointed with any of these companies, know that their participation on means more visibility for you! In turn, we encourage you to support these companies by placing business with them when you can. If you do not see a company that you work with on the list, please direct them to to sign up to become a partner. So here it is…

Our List of the IA Insurance Companies Lifting Up Independent Agents in 2024:

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