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  1. IA Advantage Blog
  2.  » Partners with State Associations to Give Opportunities to Independent Agents Partners with State Associations to Give Opportunities to Independent Agents

See the benefits we offer to independent insurance agents across the country through our All-States SEO Partners Program.
Published: September 26, 2022's All-State SEO Partners Program

This year is the eighth anniversary of our All-States SEO Partners Program, a program that partners with Big “I” state associations to lend agents across the nation our digital expertise and connect online consumers in all states with their local Trusted Choice agent. The program is designed to enhance the state associations’ benefits of the Big “I” membership and put independent insurance agencies in front of high-intent online prospects.

What Is the All-States SEO Partners Program?

The All-States SEO Program, devised in 2014 following the launch of, has three objectives in mind:

  • To provide SEO work and online visibility for state associations to give their agent members agents an online competitive edge
  • To get independent agents in front of online insurance buyers
  • To get buyers engaged with the local agents in their communities

While the program provides several technical benefits to state associations, member agents also reap the benefits of the All-States SEO Partners Program. State associations that partner with open the door for better online resources, like SEO-tailored insurance content, complimentary, upgraded online profiles, and improved digital visibility on both search engines and to lead consumers right to your virtual storefront.

What Are the Key Benefits for Agents?

Your Insurance Content Library

All Big “I” state associations are part of the All-States SEO Partners Program. publishes a rich library of insurance content tailored to the insurance topics and coverage types consumers in that state are searching for online. We have created hundreds of online insurance content pages spanning a variety of coverage types, from home and auto insurance to workers’ compensation and umbrella insurance, and many more to give online buyers a holistic view of coverage options in their state. Independent agents who are members of Big “I” state associations can be recommended to consumers on these pages, lending more visibility to agencies in participating states.

Indiana State Association Local Guide

A number of our state partners have also commissioned a series of insurance videos to help answer consumer questions before they ask them, educating buyers and attracting more local business to member agents.

Your Member Plus Connect Profile

Another valuable agent benefit of the All-States Partners SEO Program is the ability to upgrade their basic profile—a perk for agencies that comes with their Big “I” membership—to a free Member Plus Connect profile to increase digital searchability and ranking both on search engines (like Google, Yahoo!, and Bing) and the agency results page on When a consumer enters their information into our Consumer Funnel, they are matched with a list of agencies who can satisfy their coverage needs—and if your agency is a match, you can be recommended.

If you are a member of a participating state association, you can upgrade to a Member Plus Connect profile and get one-on-one onboarding to set your agency up for online success.

To maximize their members’ presence on, participating state associations will provide their agents with up to a 15% discount on any full Advantage subscription.

What’s in it for Independent Insurance Agents?

When a state association benefits, the agencies in that state benefit, too. Partnering with can generate more high-intent recommendations for their independent agents and help to build their online footprint to be more easily seen by local insurance consumers.

If you aren’t a member of your local Big “I” state association yet, now is the perfect time to join. And if you are already a member, visit to activate your free Member Plus Connect Profile and access your Advantage perks.

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