Over 40 million insurance consumers have come to TrustedChoice.com looking to buy insurance from an independent agent. Each visitor represents a high-intent opportunity for independent insurance agents, helping them stay competitive in the digital age.
This traffic also serves as a rich source of insights into the evolving preferences and behaviors of insurance consumers. We examined all the insurance requests in 2023 and found some interesting areas of substantial growth. Let’s take a look, shall we?
Commercial lines growth industries
Businesses of every type come to TrustedChoice.com to find commercial insurance. In 2023, however, we noticed a few industries that had a significant increase in requests over last year.
Commercial lines growth lines of business
Speaking of business insurance, we saw an increase in requests for the following lines of business.
Personal lines growth lines of business
It’s not only businesses who are starting to realize the importance of digital security. We saw a decent jump in the number of requests for identity fraud insurance, along with a few other lines of business.
Making this market less hard for agents
The stats above definitely reflect the increase in consumer requests overall that we are seeing in this hard market. Now more than ever, agents are flooded with requests for insurance and looking for a trusted insurance provider to provide coverage for their clients. That’s why we created our Market Finder App. It’s a comprehensive directory of all our insurance company partners that is searchable by appetite and state. We hope you find this free tool helpful!