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  1. IA Advantage Blog
  2.  » Partners with Insurance Companies to Boost Business for Independent Insurance Agents Partners with Insurance Companies to Boost Business for Independent Insurance Agents has partnered with several insurance companies to deliver Advantage products designed to boost the business of independent insurance agents. Here's how platinum-level agents get a leg-up on the online competition.
Published: August 19, 2021
Insurance Company Partnerships


At, our mission is to help insurance shoppers easily connect with independent insurance agents who match their coverage needs. Recently, we welcomed our 36th millionth shopper to, and we’re proudly supporting independent agencies so they can compete in the digital world of insurance. And we’re working with select insurance copanies to do just that. has partners with insurance companies to expand the digital footprint of their top independent insurance agents. These agents, which are hand-selected yearly by each company, are eligible for reimbursements when purchasing an Advantage subscription from Should these top agents opt for an Advantage subscription, they receive a wide range of traffic-farming perks, like personalized URLs, social links, a video and even an SEO (search engine optimization) boost, which helps both national and local agencies to rank on the first page on Google.’s Company Partnership History partnered with their first insurance company in 2017 to provide an alternative digital marketing route for their top agents. Agents from these companies who reach top-level status are offered a variety of options to expand their market reach. is one of those options, and if an agent opts to select an Advantage profile from, they are included in the National Independent Agent Directory as well as get the opportunity to be recommended as a Trusted Choice agency and even receive live consumer referrals. Top-level agents may put their reimbursement toward any of the four Advantage subscription types depending on the needs of their agency: Advantage Profile, Advantage Profile SEO, Advantage Preferred and Advantage Professional.

With any Advantage subscription, agents receive an online profile where they can add their agency’s personal touch, like logo, contact information, and even an agency-branded video. The profile also comes equipped a team members page, a badge on the agency listing, any lines of service the agency provides, backlinks, and, most importantly, recognition as an elite agency with With Advantage Profile SEO and above, agents also get an SEO boost, meaning a better ranking on Google and better digital visibility for the agency.

Advantage Features and Results

As of August 2021, 146 top-level insurance company agents have selected a Advantage subscription to expand their digital footprint. is proud to partner with major insurance companies to deliver independent agents the products and value they need to grow their independent insurance agency. It is our mission to connect online insurance shoppers with agents, no matter their agency’s stage of business.

We welcome these types of partnerships with companies to ensure the success of independent insurance agents. Browse all our Advantage subscription options to see what an Advantage subscription can do for you!

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