For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals


Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The latest news releases


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

Agent Log In

Sign in to manage your Advantage profile

  1. Press
  2.  » Grange Insurance expands market reach on’s digital marketing platform

Grange Insurance expands market reach on’s digital marketing platform

Grange enhances its brand visibility on from targeting personal lines consumers in Georgia and Ohio only to expanding its digital presence to include both personal lines and commercial lines insurance in all nine states it does business.
Published: June 13, 2018

Partnership expands digital reach to independent insurance agents in all the states Grange does business

MINNEAPOLIS, MINN., June 13 , 2018—, an insurtech company that develops digital solutions for the independent insurance agency channel, today announced Grange Insurance has expanded its participation on the digital marketing platform.

As the industry leader in insurance search engine marketing, with 23,000-plus ‘page one’ search results for insurance phrases on Google,the consumer website attracts 500,000-plus insurance visitors each month. The platform’s “Appetite Engine” is the key technology. Each online insurance shopper is assessed based on his or her needs and then matched with the right independent agent, based on their location, expertise and carrier appointments, which also align with insurers that have a matching appetite to write new business. This allows to connect each insurance customer to the right independent agent and insurance company at the right place, time and price.

A partner on the digital marketing platform since 2016, Grange Insurance will enhance its brand visibility on from targeting personal lines consumers in Georgia and Ohio only to expanding its digital presence to include both personal lines and commercial lines insurance in Georgia, Ohio, Illinois, Indiana, Kentucky, Michigan, Pennsylvania, Tennessee and Virginia.

Whether it’s a solution for agents or policyholders, our approach to insurance and innovation is centered on investing in tools and products that promote the ease of doing business with us and our independent agency partners,” said Jennifer Jennings, vice president of marketing at Grange. “Expanding our participation on supports that goal and helps us combine our strengths with an established platform that caters to and evolves with the needs of our agents and policyholders.

According to Senior Vice President of Carrier Relations Vincent Savarese, insurance companies with an eye on differentiation see as an ideal insurtech partner. “It’s exciting to see innovation-focused insurers like Grange choose to expand their partnerships with us. They areworking hard to identify and appoint forward-leaning insurance agents in all their markets, andour strong platformenables them to easily scale their visibility to both agents and consumers for the insurance risks they excel at.”


About Grange Insurance

Grange Insurance, with $3 billion in assets and more than $1.2 billion in annual revenue, is an insurance provider founded in 1935 and based in Columbus, Ohio. Through its network of independent agents, Grange offers auto, home, life and business insurance protection. The company and its affiliates serve policyholders in Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin.


About builds leading digital insurtech marketing solutions for the independent insurance agency channel.’s solutions suite empowers independent agents and insurers to compete in a digital-first marketplace. Its Advantage digital marketing platformand Agency Nationresources enable agents and insurers to scale their brand visibility to gain and retain clients. The consumer websiteattracts 500,000-plus visits monthly and offers online insurance consumers a retail-like buying experience, connecting the right risk to the right agent at the right buying moment.



More Posts

Cinch Home Services Announces Partnership with

BOCA RATON, FL (PRNewswire) - Aug. 24, 2023 Cinch Home Services, one of the nation's leading home protection brands, has announced its latest partnership with, the top digital marketing platform for the independent insurance industry....

BondExchange Named Recommended Surety Partner on

CHARLOTTE, NC and MINNEAPOLIS, MN (PRWEB) — July 27, 2023 BondExchange, the technology and service leader in the surety bond industry, and, the leading digital marketing platform for the independent insurance industry, announced today an enhanced...

Get Recommended on

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This