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  1. Press
  2.  » Nationwide Renews Participation on

Nationwide Renews Participation on

Nationwide is renewing its participation in, demonstrating the company’s continued support for its thousands of independent agents across the country and the independent insurance agency channel as a whole.
Published: April 12, 2016

MINNEAPOLIS – announced today that Nationwide is renewing its support and participation in, demonstrating the company’s continued support for its thousands of independent agents across the country and the independent insurance agency channel as a whole.

“Nationwide is one of the best-recognized brands in the insurance industry,” said Chip Bacciocco, CEO of “But many people don’t realize Nationwide is an independent agency brand as well. Their participation on helps educate millions of consumers each year about the many benefits of working with an independent agent and helps those same consumers find the right independent agent for their family or business.”

Nationwide originally joined in the summer of 2014, participating in just 6 U.S. states. Since that time, as has seen steady increases in consumer traffic (over 3 million online shoppers in 2015), Nationwide has likewise increased the breadth and scope of its own participation, now extending to 33 states. is the number one online referral generation platform serving the independent insurance agency channel. Through the use of its proprietary “Appetite Engine“, matches the specific insurance needs of millions of online insurance buyers to the sometimes complicated underwriting appetites of more than 60 participating insurance companies and to the specialized service offerings of over 20,000 independent insurance agencies across the country. In 2015, connected over 75,000 insurance buyers with local independent insurance agents.

“We’ve figured out insurance search engine marketing,” explained Vinnie Savarese, Vice President of Carrier Relations for “Insurance carriers see the Appetite Engine as a perfect complement to their own digital marketing efforts in attracting the targeted insurance risks they excel at writing.”

“Nationwide is committed to the independent agency system,” said Bob Rusbuldt, President and CEO of the Independent Insurance Agents and Brokers of America. “To see a Trusted Choice company partner like Nationwide renewing their support for is a clear testament to the positive results we are seeing on, and to the commitment Nationwide has made to its national network of independent agents.”

About partners with independent insurance agencies and carrier partners to connect insurance buyers with the right independent insurance agent. Learn more about the Advantage Profile.

About Nationwide
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit

Nationwide, Nationwide is on your side, Join the Nation and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

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