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  1. Press
  2.  » Oxford Life Insurance Company joins digital marketing platform

Oxford Life Insurance Company joins digital marketing platform

As a company partner, the partnership drives visibility with licensed agents not currently appointed with the national life insurance and annuities company.
Published: March 2, 2018

Partnership drives visibility with licensed agents not currently appointed with the national life insurance and annuities company

MINNEAPOLIS, MINN., March 1, 2018— today welcomed Oxford Life Insurance Company (Oxford Life) to its digital marketing platform.

Oxford Life is notably the first health and life insurance partner to join the platform. The company specializes in supporting seniors with niche, top-tier insurance products that help meet their financial needs, with an emphasis on final expense whole life insurance, Medicare Supplement insurance and annuities.

Today, 63,000 insurance consumers visit each month to learn about life insurance and connect with an expert advisor. Oxford Life’s participation on the digital platform advances their ability to drive new appointments with agents who currently sell products within their specialized categories.

“For agents licensed for life and health insurance and not yet appointed with us, our final expense and single premium whole life insurance, annuities, and Medicare Supplement insurance provides complementary coverage at competitive rates and commissions. They are absolutely worth reviewing,” stated Mike Quaranta, Oxford Life vice president and chief marketing officer. “As consumer referrals begin to roll in from, we couldn’t be more excited about our increased visibility, both with insurance buyers and agents eager to benefit their clients.”

Oxford Life marks nearly 70 insurance companies participating in the digital referral program. “As our insurer network continues to grow, delivering life insurance referrals will create tons of value throughout the buyer-to-agent-to-insurer chain,” said Ryan Hanley, senior vice president of marketing. “Not only are we connecting the right consumer to the right advisor for the best coverage, we’re providing both agents and Oxford Life new cross-sell and revenue-generating opportunities—that’s what I call a win-win-win.”

About Oxford Life

Oxford Life Insurance Company was founded in the Grand Canyon state of Arizona in 1965 and remains committed to supporting the senior market through life insurance, annuity, and Medicare supplement products that meet their financial needs. Oxford Life is continually working to support its mission of enabling seniors to live with dignity in their retirement years through financial security. Oxford Life is a strong player in every field where it competes, and constantly strives to be a leader in all categories of the life insurance and annuity markets. Oxford Life is a member of AMERCO, a publicly traded financial holding network. Agents not yet appointed with Oxford Life can apply here.

About builds technology solutions that enable independent insurance agencies and insurance companies to compete in a digital-first marketplace. Insurance content hosted on attracts, educates and matches insurance consumers with participating independent insurance agents and insurance companies to drive relationships and revenue. As the industry’s leading digital referral platform for the independent agent channel, created 10 million monthly brand impressions, attracted nearly 6 million website visits and connected 130,000 new business opportunities to participating independent agencies in 2017.

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