For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals


Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The latest news releases


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

Agent Log In

Sign in to manage your Advantage profile

  1. Press
  2.  » Risk Placement Services (RPS) teams with as digital insurtech partner to amplify cyber liability reach

Risk Placement Services (RPS) teams with as digital insurtech partner to amplify cyber liability reach

Partnership enables small business owners and insurance agents access to a fast and easy online insurance buying experience.
Published: April 3, 2018

Partnership enables small business owners and insurance agents access to a fast and easy online insurance buying experience.

MINNEAPOLIS, MINN., April 3, 2018 – Insurtech company today announces it has partnered with wholesale insurance broker Risk Placement Services, Inc. (RPS) to expand the wholesaler’s cyber liability program reach with independent insurance agents and consumers through its digital marketing platform. develops digital solutions for the independent insurance channel. As the online destination for nearly 5.5 million insurance buyers in 2017, the consumer website offers a retail-like insurance buying experience for consumers seeking coverage for both personal and business needs by connecting them to a trusted independent insurance advisor at the right buying moment. and RPS recognize that it is hard for consumers and brokers to navigate the insurance-buying process. To simplify things, RPS partnered with insurance carriers to make it easier for the owners of small businesses to cover their cyber exposures. Next, RPS built an online platform that offers agents access to a 90-second rate, quote and bind process.

“Our participation on is a natural extension of how we’re rethinking the insurance-buying experience by focusing on the consumer’s perspective and allowing them to more easily procure this very complex product,” said Ryan Collier, RPS chief digital officer. “We’re excited about the opportunity to amplify consumer awareness of our cyber liability solutions, while also generating awareness with retail agents and brokers about our fast, frictionless process.”

As an industry expert on cyber risk, RPS offers an ideal complement to the millions of insurance buyers looking online for small business insurance solutions. “For the over 20,000 independent agents who have an online digital profile on, approximately 95 percent of their commercial book of business is small business,” said Ryan Hanley, Chief Marketing Officer. “Leveraging our digital marketing technology with leading wholesalers like RPS enables us to support consumers’ insurance needs, giving them access to independent agents and carriers that are second to none.”

About RPS

Risk Placement Services, Inc. (RPS), a nationally focused wholesale insurance broker and the largest U.S. managing general agency, offers valuable solutions in wholesale brokerage, binding authority, programs and standard lines. Headquartered in Rolling Meadows, Illinois, the organization has more than 80 branch office and satellite locations.


About builds technology solutions that enable independent insurance agencies and insurance companies to compete in a digital-first marketplace. The insurance content attracts, educates and matches insurance consumers with participating independent insurance agents and insurance companies to drive relationships and revenue. As the industry’s leading digital referral platform for the independent agent channel, created 10 million monthly brand impressions, attracted nearly 6 million website visits and connected 130,000 new business opportunities to participating independent agencies in 2017.


More Posts

Cinch Home Services Announces Partnership with

BOCA RATON, FL (PRNewswire) - Aug. 24, 2023 Cinch Home Services, one of the nation's leading home protection brands, has announced its latest partnership with, the top digital marketing platform for the independent insurance industry....

BondExchange Named Recommended Surety Partner on

CHARLOTTE, NC and MINNEAPOLIS, MN (PRWEB) — July 27, 2023 BondExchange, the technology and service leader in the surety bond industry, and, the leading digital marketing platform for the independent insurance industry, announced today an enhanced...

Get Recommended on

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This