TrustedChoice.com Logo
For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals

Claim-it

Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach

Inspiration

Blog

The IA Advantage blog, sharing top clicks and insider tricks for independent agents

Press

The latest news releases

Podcast

The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel

Newsletter

Catch up on past issues of the IA Advantage Newsletter

Marketplace

Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on TrustedChoice.com right now!

Find an Insurance Market

Locate an insurance provider for your customers

Support

Help Desk

Get support for your Advantage product

Agent Log In

Sign in to manage your Advantage profile

  1. Press
  2.  » TrustedChoice.com Reveals New Website Design; Focuses on Matching Insurance Customers with Local Independent Agents

TrustedChoice.com Reveals New Website Design; Focuses on Matching Insurance Customers with Local Independent Agents

Overall 500,000 consumers and small businesses visit TrustedChoice.com each month
Published: July 30, 2021

TrustedChoice.com, the nation’s largest digital marketing platform for independent agents, brokers and insurance companies, has launched a new design for its award-winning website, adding more emphasis on matching insurance shoppers with local independent agents based on location, insurance needs, and agency specialization.

Consumers who enter the site receive geo-targeted information about agents located in the requested area as well as options for personal, business and life insurance. The site, which also includes accessibility and performance improvements, features a live data feed of real matches between agencies and shoppers. Once the appropriate agents are selected, consumers will have the option to be connected with the agent online or to call.

“We recognized that customers value the relationships they have with local agents, and we’re creating that experience online,” said Chip Bacciocco, CEO of TrustedChoice.com. “We’re expanding on our mission to educate consumers about insurance options while connecting them to independent agents and companies. We’re continuing to improve TrustedChoice.com to increase insurance consumer traffic, and we are confident this redesign will advance that objective while helping agencies build long-term relationships with insurance shoppers.”

The SEO work TrustedChoice.com has done has led to the ranking of 174,900 insurance keywords and terms on Google. In continuing that work, the new site has accessibility and performance improvements for even better Google rankings. Additionally, it has been built to be more user-friendly and responsive for mobile users. Overall, 50% of the TrustedChoice.com traffic is mobile—a number that continues to grow.

About TrustedChoice.com
TrustedChoice.com is one of the most popular insurance websites in the United States and is home of the largest and most comprehensive directory of independent insurance agencies and insurance companies in the world. In fact, TrustedChoice.com was named the Best Insurance Website for 2020. It offers online insurance consumers a retail-like buying experience, connecting the right risk to the right agent at the right buying moment. TrustedChoice.com’s Advantage digital marketing platform allows agents and insurers to compete in a digital-first marketplace, enabling them to scale their brand visibility in order to gain and retain clients. For more information visit: https://www.trustedchoice.com/advantage/

More Posts

Get Recommended on TrustedChoice.com

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!