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  1. Press
  2.  » Reveals New Website Design; Focuses on Matching Insurance Customers with Local Independent Agents Reveals New Website Design; Focuses on Matching Insurance Customers with Local Independent Agents

Overall 500,000 consumers and small businesses visit each month
Published: July 30, 2021, the nation’s largest digital marketing platform for independent agents, brokers and insurance companies, has launched a new design for its award-winning website, adding more emphasis on matching insurance shoppers with local independent agents based on location, insurance needs, and agency specialization.

Consumers who enter the site receive geo-targeted information about agents located in the requested area as well as options for personal, business and life insurance. The site, which also includes accessibility and performance improvements, features a live data feed of real matches between agencies and shoppers. Once the appropriate agents are selected, consumers will have the option to be connected with the agent online or to call.

“We recognized that customers value the relationships they have with local agents, and we’re creating that experience online,” said Chip Bacciocco, CEO of “We’re expanding on our mission to educate consumers about insurance options while connecting them to independent agents and companies. We’re continuing to improve to increase insurance consumer traffic, and we are confident this redesign will advance that objective while helping agencies build long-term relationships with insurance shoppers.”

The SEO work has done has led to the ranking of 174,900 insurance keywords and terms on Google. In continuing that work, the new site has accessibility and performance improvements for even better Google rankings. Additionally, it has been built to be more user-friendly and responsive for mobile users. Overall, 50% of the traffic is mobile—a number that continues to grow.

About is one of the most popular insurance websites in the United States and is home of the largest and most comprehensive directory of independent insurance agencies and insurance companies in the world. In fact, was named the Best Insurance Website for 2020. It offers online insurance consumers a retail-like buying experience, connecting the right risk to the right agent at the right buying moment.’s Advantage digital marketing platform allows agents and insurers to compete in a digital-first marketplace, enabling them to scale their brand visibility in order to gain and retain clients. For more information visit:

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