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  1. Press
  2.  » Takes on Insurtech Startups Takes on Insurtech Startups debuts its “Own Your Story” messaging to the IA channel in a new video, promoting the value of the independent agency channel by flipping the script on the insurtech startup narrative.
Published: April 5, 2017

MINNEAPOLIS –, the leading online lead generation platform for the independent insurance agency channel, debuts “Own Your Story” messaging in a new video, The One Thing Insurance Disruptors Don’t Have, We Do. The marketing campaign is designed to promote the value of the independent agency channel, flipping the script on the insurtech startup narrative. technology solutions provide independent insurance agents with a powerful digital toolset for lead generation and digital visibility. Each insurance consumer is delivered a personalized selection of local independent agents with the products, expertise and availability to provide an insurance solution. “Every line of code is written through the filter of right risk, to the right agent at the right time,” explains Derek Hyde, Chief Technology Officer of

“Would-be insurtech disruptors prey on the most basic of insurance buyer desires: easy, cheap and fast,” said Chip Bacciocco, CEO of “Every piece of technology we build at empowers the human connections and relationships, which continue to provide independent agents an unmistakable competitive advantage.”

“For too long, the independent agents story has been told through the filter of advertisements by our direct and captive peers,” explains Ryan Hanley,’s SVP of Marketing. “Enough is enough. Our push to a story-driven video harnesses our digital marketing expertise and reclaims the independent agency channel narrative.”

As technology advances, the insurance industry is ever-changing. “ has stepped forward as a standard bearer, which is great news for the independent agent channel,” said Bob Rusbuldt, president and CEO of the Independent Insurance Agents and Brokers of America. “With so many competing voices in the marketplace competing for consumer attention, this effort stakes a digital claim in the IA marketplace and makes our channel stronger than ever.”

Watch the video release here.

About partners with independent insurance agencies and insurance carriers to connect insurance buyers with the right local insurance agent. Our digital platform pairs insurance consumers with participating local independent insurance agents and carriers through a proprietary search engine optimization strategy that drives organic traffic and boosts online digital lead referrals. As the leading digital referral platform, our solutions have created 13 million agency impressions and 150,000 referral opportunities in the independent insurance channel since 2013.

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