Participation provides independent insurance agents exceptional online visibility with consumers looking to mitigate risks throughout their commercial or residential construction project
MINNEAPOLIS, MINN., Jan. 16, 2018 — TrustedChoice.com, the leading online referral generation platform for the independent insurance agency channel, today announced US Assure joined its digital marketing platform. Their exclusive builders risk program insured by Zurich is now even more accessible to consumers who are building or remodeling and offers agents across the country increased opportunities to acquire qualified commercial and personal lines referrals.
“For more than 40 years, our commitment to independent agents has always been to do our best to assure their success,” said Amber Anthony, senior vice president of marketing at US Assure. “We consistently receive requests for advice in generating builders risk leads and connecting with TrustedChoice.com provides us a unique and complimentary way to aid in the agents’ efforts of identifying prospective clients. Additionally, with so many consumers researching online before they buy, it’s important for us to help elevate this highly knowledgeable network of insurance professionals with increased exposure.”
“We’re excited to welcome US Assure to our digital marketing platform,” said Vincent Savarese, senior vice president of carrier relationships at TrustedChoice.com. “As a respected program administrator for builders risk, participation is a logical next step in generating awareness with online shoppers about US Assure’s course of construction products while also continuing to support the independent agent channel.”
Designed to provide a retail-like shopping experience to insurance buyers, TrustedChoice.com manages thousands of web pages that explain insurance concepts, educates them on the value of an independent agent and pairs them with the agent that best meets their needs. According to Nyssa Lieder, director of consumer marketing at TrustedChoice.com, the companies are also collaborating on digital content to educate commercial and personal lines insurance buyers on the benefits of securing builders risk coverage. She explains,
“US Assure’s industry expertise coupled with our strategic approach to drive ‘page-one’ search results will pair high-visibility content with buyers who have a strong intent to purchase and are looking online for solutions.”
“As insurance companies drive brand awareness programs to win consumer attention, US Assure tips the scale to over 60 insurance carriers and wholesalers to partner with us,” said Chip Bacciocco, chief executive officer at TrustedChoice.com. “The right digital technology is critical to agent and carrier success, and we’re excited to offer the best solution that positions them to win new client relationships.”
TrustedChoice.com builds technology solutions that enable independent insurance agencies and insurance companies the ability to grow. TrustedChoice.com content attracts, educates and matches insurance consumers with participating independent insurance agents to drive relationships and revenue. As the industry’s leading digital referral platform for the independent agent channel, TrustedChoice.com created 10 million monthly brand impressions, attracted nearly 6 million website visits and connected 130,000 new business opportunities to independent agents in 2017.
About US Assure
US Assure is the exclusive program administrator for the Builders Risk Plan insured by Zurich. With more than 40 years of experience, the privately held company manages, distributes and services course of construction products throughout the U.S. and Canada. US Assure’s builders risk product provides protection for residential and commercial new construction and remodel projects valued up to $75 million from costly losses and exposures that occur during the course of construction. For more information, visit usassure.com.