TrustedChoice.com Logo
For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals

Claim-it

Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach

Inspiration

Blog

The IA Advantage blog, sharing top clicks and insider tricks for independent agents

Press

The latest news releases

Podcast

The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel

Newsletter

Catch up on past issues of the IA Advantage Newsletter

Marketplace

Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on TrustedChoice.com right now!

Find an Insurance Market

Locate an insurance provider for your customers

Support

Help Desk

Get support for your Advantage product

Agent Log In

Sign in to manage your Advantage profile

  1. IA Advantage Blog
  2.  » What is a Domain Authority and How Can Your Agency Leverage Ours?

What is a Domain Authority and How Can Your Agency Leverage Ours?

By maintaining our domain authority—and our status as the #1 online insurance resource—we help to boost ranking for all independent insurance agencies who participate with an Advantage profile on TrustedChoice.com.
Published: January 28, 2022
Leveraging Domain Authority

At TrustedChoice.com, we understand how crowded the internet can get. With hundreds of local competitors appearing online at just the click of a button, it can be hard to stand out—especially as an independent insurance agent. That’s why TrustedChoice.com dedicates more than 47,000 pages of consumer content, a competent team of SEO experts, and a trusted domain authority to help independent insurance agents rank higher online.

But what exactly is domain authority, and how can agents leverage TrustedChoice.com’s authority to have their agencies’ websites rank higher on search engines like Google?

What Is Domain Authority?

Domain authority, a concept originally developed by Moz.com in 1999, is the score provided by Moz to determine a website’s relevancy and its likelihood of ranking highly in the SERPs (search engine results pages). Domain authority is determined by a handful of factors, like expertise, authoritativeness and trustworthiness (EAT), the total number of links on the site, and citations and backlinks from other, more authoritative sites.

Domain authority scores typically range from 0-100 with an average between 40-50, and while having a high domain authority score is a big plus, the score does not absolutely determine a site’s ranking on the SERP. A domain authority score represents the site’s likelihood of ranking higher, and the higher a site’s score is, the more likely it is to appear on the first page of Google.

How Does TrustedChoice.com’s Domain Authority Help My Agency Be Seen?

On average, TrustedChoice.com’s domain authority ranks 20 points higher than other insurance agency websites. We credit this to not only our 49,000+ pages of consumer content, but to the authoritative sites who help us rank. Our partnership with the Big “I” gives us the opportunity to connect with other affluent insurance companies and carriers, like Progressive and Travelers, and our ‘round-the-clock team of SEOs ensure TrustedChoice.com’s content remains fresh and relevant for not only our domain authority, but for the independent agencies we support.

By maintaining our domain authority—and our status as the #1 online insurance resource—we help to boost ranking for all independent insurance agencies who participate with an Advantage profile on TrustedChoice.com. Agencies listed on TrustedChoice.com automatically get the Advantage of our domain authority boost, plus the ability to boost scores themselves by linking back to TrustedChoice.com.

Being seen online is a big undertaking, so don’t do it alone. Let TrustedChoice.com help boost your independent insurance agency’s domain authority and online visibility with an Advantage subscription today. Check out all our Advantage subscription options, and schedule a demo with one of our sales representatives today to get started.

More Posts

Find a Trusted Insurance Market for Your Next Commercial Client

Back in 2021, we launched a brand new Market Finder app in response to the near-daily calls we receive from agents who are looking for an insurer to place their business with. We wanted to make it easy for independent agents to connect with a trusted insurance...

6 Ways Video Can Help Your Independent Insurance Agency Stand Out

With the increasing popularity of video content across online platforms, leveraging video can significantly enhance the visibility and credibility of independent insurance agencies. Video content offers independent agencies a unique opportunity to tell their story in...

Get Recommended on TrustedChoice.com

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This