Recommended elite-level agency with higher expertise to match insurance coverage. Recommended Local Agency
Goodman Family Insurance
  • Home
  • Auto
  • Life

Goodman Family Insurance

Independent Insurance Agent in Brookfield, WI

About us

We do the shopping, you do the saving!

Why Us?

Goodman Family Insurance is a family-owned independent insurance agency. Our main goal is to develop long-term relationships with our clients. We take great pride in the fact our clients don't leave us once we start working with them. Our team has over 70 years of experience and we specialize in personal, commercial, condominium associations, apartment complexes and landlords package policies insurance, life insurance, whole life, term and permanent.

Our entire goal as an agency is to help you get the best value for your insurance needs. The amount of times we see prospects overpaying for their current policies that also have insufficient coverage is extremely alarming. Many of you have probably had the frustration of going to numerous different agents/companies if you wanted to shop your rate. NO MORE! With us we do the shopping for you. We work with 15-20 A-Rated national and regional companies that compete for your business!

Once you are with us you will never have to shop for your insurance again. If you feel the company you have with us is out of line, just pick up the phone and we will shop your rate again for you!

Personal Lines insurance professionals

Ask me about these types of insurance...

Having the right car insurance is so important, even more important is understanding all the ins and outs of your coverage to help protect you.

Request an automobile insurance quote

Get multiple quotes on your homeowners insurance with one phone call. Let an independent agent shop for you.

Request a homeowners insurance quote

An independent insurance agent will walk you through top umbrella policy options to make sure you have the proper coverage to tackle above and beyond claims.

Request an umbrella insurance quote

Our independent insurance agents will find you the right insurance for your farm that covers everything you need.

Request a farm insurance quote

Why choose Goodman Family Insurance

States we serve

  • Wisconsin

Our insurance coverages

Personal insurance coverage

  • ATV
  • Automobile
  • Boat
  • Builders Risk / Construction
  • Collectible Auto
  • Condo
  • Farm
  • Flood
  • Health
  • Home
  • Identity Fraud
  • Landlord
  • Mobile Home
  • Motorcycle
  • Other
  • Personal Watercraft
  • Pet
  • RV / Motorhome
  • Renters
  • Snowmobile
  • Special Event
  • Travel Trailer
  • Umbrella
  • Vacant Land
  • Valuable Items

Life & Annuties coverage

  • Annuities

Recommended insurance company partners

Other companies we work with:

Badger Mutual Insurance Company, Dairyland Insurance Company, Farmers Insurance Company, Germantown Mutual Insurance Company, MetLife Auto & Home, Midwest Family Mut, Rockford Mutual Insurance Company, Secura Insurance

Goodman Family Insurance Team

Jennifer Donovan - Sales Executive
Jennifer Donovan
Sales Executive
(262) 599-8031
Kelly Goodman - Owner
Kelly Goodman
(262) 599-8031
Elijah Goodman - Marketing
Elijah Goodman
(262) 599-8031 LinkedIn Profile
Ari -
Ari -
Sam -
Sam -

Goodman Family Insurance Reviews

Average based on 66 reviews Leave a review

Customer Reviews

May 30, 2023

I had a great experience with Goodman Family Insurance! The customer service is always friendly and helpful whenever I have a question or concern. I also appreciated the wide range of coverage options that Elijah offered me, which allowed me to tailor my policy to fit my specific needs. The claims process was smooth and efficient, with any issues I had being resolved promptly. Overall, I am very satisfied with the service and coverage provided by Goodman Family Insurance. Thanks Elijah!

May 30, 2023

Elijah is incredibly nice and helpful, and has a one-of-a-kind sense of humor. I was amazed at how much money I saved and how much laughter I expended in the process. It was (almost) too good to be true! Thank you for your hard and honest work, Big E! You've found it -- the best place for your insurance needs.

May 30, 2023

Im NOT a fan of insurance salespeople, like most people today. But I was recommended to call Goodman Family Insurance by a family friend and connected with Elijah, my perception changed. That gentleman took care of all my insurance needs and reassured me that I was in good hands, saving me money while creating a package that worked for me. A few times hes been out of office and his passionate yet to-the-point intern Aaron has taken care of me just as well, however I havent seen that young man in a while. Anyways if you need an agent that dunks on the competition, this is your guy!

May 30, 2023

I am a proud new client and highly recommend them! Goodman has been an absolute dream to work with. Not only did they find me the best rates for my Auto & Home insurance, but their customer service has been superior! My previous insurance company had higher rates and was rude when I canceled my policy, but Elijah at Goodman actually fixed a critical error my previous company made with my mortgage company, for which I am forever grateful.

May 30, 2023

Narrowly lost to Big E in a game of one-on-one by 1, so I had to let him quote me on my Auto and Home insurance. "Intern" Matt was the referee and made a questionable call, but what can you expect from someone who gets paid $65/mo? Would do business with them again if I lost another bet. ;);)

May 30, 2023

Goodman Family Insurance is more than a funny TikTok account. (Before Elijah became famous) Ive been consistently getting my renters insurance and have never been disappointed. They make the process seamless, and I always appreciate the affordable rates!

May 30, 2023

Elijah provided us with prompt information for our home and auto insurances from start to finish! I am very pleased!

May 30, 2023

Elijahs the man!! Was reaching out on behalf of a friend of mine for some insurance quotes. And would ya look at that, they delivered! 10/10 service, great personality, timely responses, and a pleasure to communicate with. I would PERSONALLY recommend him to anyone looking for insurance in the area.

May 30, 2023

No regrets! Elijah was able to quote me a policy that was $50 a month less then my current policy with better coverage!!! He was also very quick in getting my quote.

May 30, 2023

5 stars! I do not usually leave reviews, but Goodman Family worked endlessly to help my family and I. Made sure we got the best deal with the right coverage!


Goodman Family Insurance

We do the shopping, you do the saving!

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