Targeting the right prospects is key to the success of any business — including independent insurance agencies. Although it may be tempting to prioritize quantity over quality when it comes to insurance leads (in hopes that sheer numbers will yield results for your agency), knowing the prospects you want to attract and how to attract them is the cornerstone of building a reliable book. Successful agents understand that the most lucrative clients start as active, high-intent insurance prospects.
Understanding High-Intent Insurance Prospects
The crucial distinction between casual prospects and high-intent prospects is this: high-intent prospects aren’t just browsing or passively interested in service. They have a fixed and clear understanding of their insurance needs and are actively seeking solutions. High-intent prospects are more likely to act on these needs, too, by conducting their own research, filling out forms, requesting quotes, and generally initiating first contact.
Conversely, low-intent prospects may lack direction or be uncertain about their coverage needs, making them less likely to convert into clients.
The Importance of Targeting High-Intent Prospects
Independent insurance agents stand to gain significantly by targeting high-intent prospects. Unlike low-intent prospects, high-intent prospects are more likely to move swiftly through the sales funnel, making the conversion process more efficient and rewarding. Additionally, high-intent prospects often have a better understanding of the value of insurance products and are more willing to invest in comprehensive coverage, leading to potentially higher premiums and long-term client relationships.
How to Attract High-Intent Prospects
Establishing a strong online presence is the cornerstone of attracting high-intent prospects. This includes creating informative and engaging content that addresses common insurance concerns and showcases your agency’s expertise. By positioning yourself as a knowledgeable and trustworthy insurance authority, your agency can more easily attract prospects who are actively seeking guidance and solutions to their insurance needs.
It’s important to keep in mind that competition for high-intent insurance prospects can be steep. Assume that high-intent prospects aren’t just looking to your agency for answers — they could be reaching out to multiple competitor agencies for quotes and service. This is why staying reactive and responding to a prospect’s inquiry as instantly as possible is crucial when it comes to growing your book.
How We Connect You with High-Intent Prospects
Momentum Edge offers valuable solutions for independent agents looking to connect with high-intent prospects. With Edge subscriptions, agents gain a digital advantage that elevates their online presence and puts them in front of thousands of high-intent insurance prospects actively searching for quality coverage every day. With your agency profile, included with most Edge subscriptions, you can showcase your agency’s unique expertise and connect with high-intent prospects who align with your specified appetite for business, powered by our smart Appetite Engine.
Additionally, you can leverage our platform to access high-intent prospects through our Claim-it® Referrals marketplace. Known throughout the industry as the “Uber of Insurance”, Claim-it offers independent agents appetite-matching, local, and on-demand opportunities from high-intent insurance prospects in real-time. Learn more about Claim-it here.
As a major supporter of the IA channel, we serve as your bridge between high-intent prospects and independent insurance agents, facilitating meaningful connections that benefit both parties. By leveraging the platform’s resources and technology, you can streamline your prospecting efforts and focus your time and energy on serving clients effectively, ultimately leading to a higher likelihood of successful conversions and greater success in growing your business.
To learn more about Momentum Edge and how to start connecting with high-intent insurance prospects, read up on all our subscription offerings here, or schedule a demo with an account executive to find the right fit for your agency.
Hear from real, high-intent prospects turned consumers how they got connected with independent agents through the Momentum Edge platform!
