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  1. Help Topics
  2.  » What Are the Different Types of Agency Profiles?

What Are the Different Types of Agency Profiles?

Get to know each of our Advantage subscription types, plus find the right plan for your independent insurance agency—no matter the size.
Published: April 11, 2023
Agent Advantage Subscription Types
At, we pride ourselves on being the #1 online resource for connecting independent insurance agents with prospective insurance consumers. To ensure our agents are getting the most exposure possible online, we deliver digital Advantage products designed to put them in front of high-intent prospects seeking their specific business appetite. There are plenty of Advantage subscriptions to choose from—so, how do you know which one is right for your agency?

Your Advantage Subscription Options

Every Advantage subscription was designed with an agency in mind. No matter the stage of business an agency is in, we offer a subscription type to satisfy the independent agent’s digital marketing needs. Here is everything has to offer your growing business:

Basic Profile

Did you know your agency already has a profile on With every Big “I” membership comes a complimentary profile listing the agency’s name, location and phone number. This is the most basic profile available on, and your agency can claim and customize this profile by upgrading to an Advantage subscription.

Learn more about the Basic Profile.

Advantage SEO

At, we understand that having great SEO (search engine optimization) is crucial to an independent insurance agency’s online visibility. With an Advantage SEO subscription, the agency receives all the perks of the Advantage Profile plus backlinks to their agency website, backlinks to their social assets and even consumer reviews and five-star ratings to enhance credibility. This subscription also guarantees the agency’s profile will be included in the sitemap to leverage the domain authority of, giving the agency the SEO boost it needs to attract just the right consumers.

Learn more about Advantage SEO.

Advantage Preferred

With Advantage Preferred comes the unique ability to be recommended site-wide on Along with a profile and all the previously mentioned perks, agencies with an Advantage Preferred profile receive a higher ranking on the Agency Results page, the ability to indicate their preferred business appetite and will even be recommended to prospects matching their business appetite on related consumer-facing content pages as well as the homepage. (Psst—find out how to get recommended on!)

Learn more about Advantage Preferred.

Advantage Professional

Agencies seeking a fully optimized Advantage profile should consider an Advantage Professional subscription. This subscription includes all the bells and whistles of the previous subscription types with a handful of extra perks, like digital opportunities. Digital opportunities include referrals, recommendations and Claim-it® Referrals, which are hot, Advantage Professional-exclusive referrals sent straight to the agent’s phone or inbox which they can opt to purchase at their discretion.

Advantage Professional subscribers also receive instant referral notifications when a prospect selects their agency and an online appointment scheduler so consumers can reach the agency at their own convenience. On top of this, Advantage Professional agencies get improved ranking in the agency directory results and access to the Market Finder and other agent resources.

Learn more about Advantage Professional.

Advantage Producer

For agents seeking access to only our Claim-it marketplace, we offer a unique, fourth Advantage subscription type—Advantage Producer. This subscription type is ideal for individual producers, beginners or veterans, looking to build their book of business and get in touch with high-intent, appetite-matching, inbound, local insurance referrals at their own pace. Unlike its counterparts, Advantage Producer does not include an Advantage profile on; instead, producers can choose to only receive Claim-it access and claim high-intent referrals at their discretion.

Learn more about Advantage Producer.

Member Plus Connect Profile

Agencies with Member Plus Connect Profiles belong to state associations who have partnered with, and only these specific states may qualify for a Member Plus Connect Profile. The Member Plus Connect Profile includes all the essentials of the Basic Profile with a more defined range of reach. Agencies can customize their Member Plus Connect Profiles with logos, contact information, a link to the agency site and preferred business appetite to reach prospective consumers within a 10-mile radius of their location. Agencies with a Member Plus Connect Profile may upgrade to an Advantage subscription at any time.

Learn more about the Member Plus Connect Profile.

Advantage Specialist

If an agency operates in a niche insurance market, they might qualify as an Advantage Specialist. An Advantage Specialist is a Trusted Choice agency that deals in very specific lines of business, like daycare insurance, food truck insurance, bakery insurance, etc. Advantage Specialists are also recommended on relevant, consumer-facing content pages sitewide. You can determine if your agency is a fit for Advantage Specialist by scheduling a demo with one of our sales representatives.

Learn more about Advantage Specialist.

Compare Subscription Features

Not sure which Advantage is right for your agency? Take a look at the table below to compare features between subscriptions.

Advantage SEO
Advantage Preferred
Advantage Professional
Get recognized as an elite agency with a rich digital profile
Get recognized as an elite agency with a rich digital profile
Get recognized as an elite agency with a rich digital profile
Get recognized as an elite agency with a rich digital profile
Agency name, address, phone and business hours

Agency logo for better brand recognition

Team members section to give a face to your agency

Personalized URLs to match your agency's brand

Lines of business and coverage offerings to show your expertise

Appointed companies displayed on your listing and profile

Video on profile to bump up conversions

Badge on your listing for additional credibility

Be found online with SEO-optimized features
Be found online with SEO-optimized features
Be found online with SEO-optimized features
Be found online with SEO-optimized features
Backlink to your agency website for an SEO boost to your site

Backlinks to your social assets to strengthen your digital footprint

Consumer reviews and five-star ratings to enhance your credibility

Tier 3

Your digital profile crawled and indexed by search engine bots every day to boost SEO

Inclusion in the site map to leverage the domain authority of
60 miles
250 miles
Be recommended to prospects matching your appetite
Be recommended to prospects matching your appetite
Be recommended to prospects matching your appetite
Be recommended to prospects matching your appetite
Agency featured and recommended on highly-trafficked content pages for additional impressions

Radius when consumers are searching for an agent

Consumers can select your agency through various calls-to-action
Live shopper feed on your profile for social proof

Tier 2

Higher ranking in agency search results when consumers enter their needs

Indicate preferred appetite and premium to match you with high-intent prospects

Get connected to high-intent prospects
Get connected to high-intent prospects
Get connected to high-intent prospects
Get connected to high-intent prospects
Online appointment scheduling for consumers to connect with you

Tier 1

Instant referral notifications when a consumer chooses your agency
Claim-it add-on to access real-time, high-intent, appetite-matching referrals
Market Finder carrier appetite engine to research insurance companies
Rank higher in the largest IA directory
Rank higher in the largest IA directory
Rank higher in the largest IA directory
Rank higher in the largest IA directory
Improved ranking in the agency directory results
Ready to give Advantage a try? Get started here!

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