Logo Logo
For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.


IA Advantage Blog

Top clicks and insider tricks for independent agents

IA Advantage Podcast

Insurance consumer trends and insight from influencers around the IA channel

IA Advantage Newsletter

Catch up on what you've missed


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Log In

Sign in to manage your Advantage profile

  1. IA Advantage Blog
  2.  » How Agents Can Maximize Insurance Digital Opportunities

How Agents Can Maximize Insurance Digital Opportunities

For any independent insurance agent, a digital presence is crucial. Luckily, your Advantage Preferred or Professional subscription gives your agency that and more. Check out all of the digital opportunities your agency could be taking "Advantage" of.
Published: August 13, 2021

For any independent insurance agent, a digital presence is crucial. Insurance shoppers flowing into get the scope on hundreds of local agencies with just the click of a button, and an Advantage Profile and Advantage SEO subscription is designed to give your agency the online leg-up it needs to be recognizd and found online by insurance shoppers. Your Advantage Preferred or Professional profile takes it even a step further by providing agents with digital opportunities, AKA, proven matching methods to ensure your agency is getting the right clients every time.

So, what are these digital opportunities? We’re glad you asked!

Your Advantage Digital Opportunities

Exclusive to an Advantage Preferred or Advantage Professional subscriptions are three types of digital opportunities: recommendations, referrals and Claim-it leads. Each of these opportunities are valuable in different ways, and all of them are designed to easily connect your agency with high-intent insurance shoppers.


Perhaps one of the best perks of an Advantage Preferred or Advantage Professional profile are recommendations. No matter where you land on the site, will tune to an insurance shopper’s location. This means local agencies can be recommended to prospective insurance shoppers on any of our 52,000+ consumer-facing pages.

Recommendations are not random. Your Advantage profile will only appear as a recommended agency on content pieces that suit your preferred lines of business. Your agency will not be recommended to shoppers searching lines your agency cannot provide. No guesswork involved!


When an insurance shopper lands on, they can select a call-to-action button (Ex: “Get a Quote, Get Referred”) to trigger the shopper funnel. From the funnel, users input contact information, current insurance status and insurance appetite to determine which agencies are the right match for them. When the shopper clicks “Find an Agent”, our recommendation engine behind the funnel redirects the shopper to the agency results page and become a referral once they have selected their desired agency.

When worked correctly, referrals from have been known to have a high return. When a shopper selects an agency, that agency will receive a referral notification detailing the shopper’s contact information and the best times to reach them. These are not leads, these referrals are high-intent prospects who chose your agency and want to talk to you.  (That’s even more reason to maximize on your Advantage profile and make sure you’re seen!)

Claim-it Leads

If you’ve never heard of Claim-it Leads before, that’s okay because there is nothing out there like it! Claim-it leads are exclusive to an Advantage Professional subscriptions and are the result of a shopper not selecting an agency, but still need help with their insurance needs. Shoppers who do not select an agency become Claim-it leads, which are hot, high-intent shoppers we know are looking for insurance at that moment but haven’t made a decision just yet.

If the browsing session stays idle for 10 minutes, the shopper will receive a notification that one (and only one) agency suiting their needs will be in contact. From there, sends the leads off to be “claimed” by agents for a price. Once your agency purchases a Claim-it leads, no other agencies can compete for the shopper. You alone have access to that lead.

Not signed up for Claim-it Leads? This is exclusive to Advantage Professional subscribers. Contact Client Success at to sign-up.

To take Advantage of all of these great digital opportunities, see our Advantage subscription options here or schedule a demo with one of our sales representatives today. Let help your agency get noticed!

More Posts

5 Tips for Building Your 2022 Insurance Agency Marketing Plan

With the new year rapidly approaching, strategy season has officially begun for many insurance agents, independent and otherwise. Now is the time to pave the path into 2022 and get started on an effective marketing plan. Here are our top five tips for creating your...

Your New Insurance Company Appetite Guide – November 2021

During this month of gratitude, we are especially thankful for these new insurance companies who have joined's insurance marketplace to support the independent agent channel. If you're looking to find a new market you'll want to be sure to read on to...

What Is’s Appetite Engine?

Knowing what an insurance shopper wants, what the independent agency wants to cover, and how to bring those two together is not only the mission but the purpose of When we match independent agents and insurance shoppers, there’s no guesswork...

Video Tour: The New Insurance Market Finder

We talk to agents every day. And one of the more common questions we get is how to find a new insurance market for the many opportunities we send their way. Makes sense! So that's why we announced our plan to create our own tool to help...

Sizzling Summer Advantage Stats

We said goodbye to summer this week but we did it with a bang! August was a hot month for Advantage subscribers in more ways than one. Check out these sun-sational end-of-summer stats that should leave our agents and insurance companies smiling.

Get a Gift 🎁 with Your Advantage Subscription

Our Advantage subscriptions are designed to give your agency the online boost it needs to attract shoppers in your region by earning you a better ranking on Google, providing shoppers the full scope of your business and so much more. Exclusively with the Advantage...

Introducing the New

We are committed to continuously improving in order to remain the #1 online resource for connecting insurance buyers with independent insurance agents. By maintaining our brand, we’re maintaining your brand, which means you should be just as excited... Insurance Market Finder Coming Soon

The Trusted Choice moniker for agencies is both a badge of honor and an apt description. These agents are trusted advisors known to offer customers a broad choice of insurance products at competitive pricing. And options are a-plenty with thousands of insurance...

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This