The internet is crowded, but standing out does not have to be complicated.
With one of the strongest domain authority scores in the insurance industry, the Momentum Edge platform helps turn your agency profile into valuable online real estate, making it easier for insurance buyers to find you through search.
If your SEO strategy does not include an agency profile on the Momentum Edge platform, it should. Here’s why.
Turbocharge Your Agency Web Assets With Backlinks
A Momentum Edge agency profile has backlinks to your web assets, such as your agency website and social pages. Web browsers, like Google, look at thousands of off-site factors to determine if insurance shoppers like us or not. We take care of all of these off-site factors for you. Google looks at us as an authority when speaking about insurance, and in turn, we lend that authority over to you by backlinking your web assets.
Keywords in Your Profile
Keywords are the words or phrases you want to rank for in online search results. For example, suppose you want to rank for Milwaukee business insurance and your specialty, bakery insurance in Wisconsin; these are the words to focus on in your profile by including them in places such as the “About Us” description, client reviews, and agency video.
If you want to rank for Milwaukee business insurance, you’re competing against others trying to rank for the same keyword phrase. So, you’ll first need to search Milwaukee business insurance to see what page 1 results already include, then look for something different and unique to say, and have that in your agency profile.
Features That Enhance Time Spent on Your Profile
The amount of time a visitor spends on your agency profile influences your ranking abilities—the longer, the better. Three super easy things that can be done to boost on-page time is to include content that engages visitors.
- Team Photos – Featuring engaging pictures of your team or something that shows your personality leads to longer on-page time.
- Rating and Reviews – Another easy way to amp up page time is by featuring client reviews. Reviews are awesome because they do double SEO-duty, increasing both time on the page AND gives you keyword juice. Referencing the keyword example above, if you want to rank for bakery insurance, add reviews highlighting your niche expertise. This not only keeps eyes on your page longer, but it’s also a powerful way to include keywords—and boost consumer confidence in your niche services.
- Video – Oh, and don’t forget the power of video—featuring a video about your agency is also an ideal way to serve up relevant, interesting content to showcase your expertise and up your profile page time.
Key Takeaway
Search engines recognize our platform as an authority on insurance, which is how it has earned a strong domain authority score. With a Momentum Edge subscription, your agency profile includes the features needed to be effectively crawled and favored by search engines. Because your agency website and social profiles are linked through your agency profile, search engines are more likely to view your broader web presence as trusted as well. Think of it as us giving search engines a clear signal of credibility on your behalf.
