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  1. IA Advantage Blog
  2.  » How having an SEO-optimized agency profile can boost your business

How having an SEO-optimized agency profile can boost your business

Does your agency's SEO strategy include an Advantage profile? If it doesn't, it definitely should and here's why.
Published: May 24, 2021

The internet is a crowded place, but we’ve got you covered.

With our high domain authority (a whopping 78!), your agency profile on could be crawled by web browsers and turned into a powerful piece of online real estate that helps insurance buyers find you.

So, does your agency’s SEO strategy include an Advantage profile on If it doesn’t, it definitely should, and here’s why:

Turbocharge Your Agency Web Assets With Backlinks

An Advantage profile has backlinks to your web assets, such as your agency website and social pages. Web browsers, like Google, look at thousands of off-site factors to determine if insurance shoppers like us or not. We take care of all of these off-site factors for you. Google looks at us as an authority when speaking about insurance, and in turn, we lend that authority over to you by backlinking your web assets.

Keywords in Your Profile

Keywords are the words or phrases you want to rank for in online search results. For example, suppose you want to rank for Milwaukee business insurance and your specialty, bakery insurance in Wisconsin; these are the words to focus on in your profile by including them in places such as the “About Us” description, client reviews, and agency video within an Advantage profile.

If you want to rank for Milwaukee business insurance, you’re competing against others trying to rank for the same keyword phrase. So, you’ll first need to search Milwaukee business insurance to see what page 1 results already includethen look for something different and unique to say, and have that in your Advantage profile.

Features That Enhance Time Spent on Your Profile

The amount of time a visitor spends on your agency profile influences your ranking abilities—the longer, the better. Three super easy things that can be done to boost on-page time is to include content that engages visitors.

  • Team Photos – Featuring engaging pictures of your team or something that shows your personality leads to longer on-page time.
  • Rating and Reviews – Another easy way to amp up page time is by featuring client reviews. Reviews are awesome because they do double SEO-duty, increasing both time on the page AND gives you keyword juice. Referencing the keyword example above, if you want to rank for bakery insurance, add reviews highlighting your niche expertise. This not only keeps eyes on your page longer, but it’s also a powerful way to include keywords—and boost consumer confidence in your niche services.
  • Video – Oh, and don’t forget the power of video—featuring a video about your agency is also an ideal way to serve up relevant, interesting content to showcase your expertise and up your profile page time.

Key Takeaway

Web browsers look to as an authority when speaking about insurance, which is how we earned our domain authority of 78. With an Advantage subscription, your agency profile will have all the features needed to be crawled and favored by web browsers and since your agency website and social profiles are linked in an Advantage profile, web browsers will see your agency web assets as a trusted source as well. It’s like us giving web browsers a thumbs up for you.

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