Online, there are millions of insurance pages to stand out from. It’s imperative for the digital-forward independent insurance agent to help themselves be seen online with the right marketing tool. But how does the agent know what marketing tool will perform for their needs without draining the marketing budget?
The Independent Insurance Agent’s Guide to ROI
Return on investment, or ROI, is a profitability metric used to measure the performance of an investment. ROI is typically calculated by subtracting the net return (profit) from the cost of investment (expense) and dividing that number again by the cost of the investment. Multiply your final number by 100, and you’ll have your ROI.
For example, if your agency pays $2,000 for a marketing tool that returns 10 hot referrals totaling around $10,000, your agency’s ROI is 400%.
Ideally, you’ll want your return on investment to land somewhere over the 100% range, meaning your agency is earning back all and more of what it spent on its investment. If the tool does not return your investment, it might be time to reevaluate your marketing directives and find another tool more suitable for your agency.
ROI can be used to track profitability for almost any application, though it does have its limitations. ROI does not account for timeframe, so when you calculate your agency’s ROI, make sure to consider the length of time your agency has been using a tool before finalizing your findings.
How Does Momentum Edge Help My Agency’s ROI?
Momentum Edge agents consistently report a strong return on investment from their subscriptions, with many stating that their ROI exceeds the cost of their subscription. Our focus at Momentum Edge is to ensure independent agents have the right resources to be visible online, and our suite of Edge products is one that agents consistently identify as highly valuable when evaluating their ROI.
Any Momentum Edge subscription from Edge SEO on up includes backlinks (valued at $350), daily site crawling, and a 24/7 team of dedicated SEO experts to help deliver a high ROI to your agency and keep your Momentum Edge agency profile—and by proxy, your agency site—populating on the first page of SERP (search engine results pages).
Make Momentum Edge, and your agency’s ROI, work for you! See all of our Momentum Edge subscription options, and request a demo with an account executive today to get started.
