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  1. Help Topics
  2.  » What Are the Different Types of Agency Profiles?

What Are the Different Types of Agency Profiles?

Get to know each of our Advantage subscription types, plus find the right plan for your independent insurance agency—no matter the size.
January 11, 2022
Agent Advantage Subscription Types

At, we pride ourselves on being the #1 online resource for connecting independent insurance agents with prospective insurance shoppers. To ensure our agents are getting the most exposure possible online, we deliver digital Advantage products designed to put them in front of high-intent shoppers seeking their specific business appetite. There are plenty of Advantage subscriptions to choose from—so, how do you know which one is right for your agency?

Advantage Subscription Levels

Your Advantage Subscription Options

Every Advantage subscription was designed with an agency in mind. No matter the stage of business an agency is in, we offer a subscription type to satisfy the independent agent’s digital marketing needs. Here is everything has to offer your growing business:

Basic Profile

Did you know your agency already has a profile on With every Big “I” membership comes a complimentary profile listing the agency’s name, location and phone number. This is the most basic profile available on, and your agency can claim and customize this profile by upgrading to an Advantage subscription.

Learn more about the Basic Profile.

Advantage Profile

The Advantage Profile subscription grants independent agencies a rich, digital profile they can use to get recognized by prospective, local shoppers by adding logos, business hours and even personalized URLs. From here, the agency can define lines of business to better match with the right shoppers. The Advantage Profile subscription also gives agencies credibility by means of a badge listing them as a Trusted Choice agency and a branded video provided by to boost profile conversions.

Learn more about the Advantage Profile.

Advantage Profile SEO

At, we understand that having great SEO (search engine optimization) is crucial to an independent insurance agency’s online visibility. With an Advantage Profile SEO subscription, the agency receives all the perks of the Advantage Profile plus backlinks to their agency website, backlinks to their social assets and even consumer reviews and five-star ratings to enhance credibility. This subscription also guarantees the agency’s profile will be included in the sitemap to leverage the domain authority of, giving the agency the SEO boost it needs to attract just the right shoppers.

Learn more about Advantage Profile SEO.

Advantage Preferred

With Advantage Preferred comes the unique ability to be recommended site-wide on Along with a profile and all the previously mentioned perks, agencies with an Advantage Preferred profile receive a higher ranking on the Agency Results page, the ability to indicate their preferred business appetite and will even be recommended to shoppers matching their business appetite on related consumer-facing content pages as well as the homepage. (Psst—find out how to get recommended on!)

Learn more about Advantage Preferred.

Advantage Professional

Agencies seeking a fully optimized Advantage profile should consider an Advantage Professional subscription. This subscription includes all the bells and whistles of the previous subscription types with a handful of extra perks, like digital opportunities. Digital opportunities include referrals, recommendations and Claim-it leads, which are hot, Advantage Professional-exclusive leads sent straight to the agency’s inbox which they can opt to purchase at their discretion.

Advantage Professional subscribers also receive instant referral notifications when a shopper selects their agency and an online appointment scheduler so shoppers can reach the agency at their own convenience. On top of this, Advantage Professional agencies get improved ranking in the agency directory results and access to the Market Finder and other agent resources.

Learn more about Advantage Professional.

Member Plus Profile

Agencies with Member Plus Profiles belong to state associations who have partnered with, and only these specific states may qualify for a Member Plus Profile. The Member Plus Profile includes all the essentials of the Basic Profile with a more defined range of reach. Agencies can customize their Member Plus Profiles with logos, contact information, a link to the agency site and preferred business appetite to reach prospective shoppers within a 10-mile radius of their location. Agencies with a Member Plus Profile may upgrade to an Advantage subscription at any time.

Learn more about the Member Plus Profile.

Advantage Specialist

If an agency operates in a niche insurance market, they might qualify as an Advantage Specialist. An Advantage Specialist is a Trusted Choice agency that deals in very specific lines of business, like daycare insurance, food truck insurance, bakery insurance, etc. Advantage Specialists are also recommended on relevant, consumer-facing content pages sitewide. You can determine if your agency is a fit for Advantage Specialist by scheduling a demo with one of our sales representatives.

Learn more about Advantage Specialist.

Ready to give Advantage a try? See all our Advantage subscription options here.

Related Topics

How to Sign up for Claim-it Text Alerts

The quickest way to win Claim-it Leads (available with an Advantage Professional subscription) is to get notifications sent straight to your phone. By signing your agency up for Claim-it text alerts, you are instantly notified when a lead comes in matching your...

What Is a Basic Profile?

When an agency becomes a member of the IIABA—or Big “I”—they receive access to and are listed on the nation’s largest independent agent database. Along with a Big “I” membership comes a complimentary profile, branding the agency as a Trusted Choice...

What Is Advantage Profile?

Advantage Profile from helps agencies—no matter the stage of business—to create a digital presence and be recognized online. With Advantage Profile, the agency is… Recognized as a top-tier agency Recognized as independent and professional Recognized...

What Is Advantage Profile SEO?

As an independent insurance agency, it’s crucial to be easily found online. The Advantage Profile SEO subscription is designed to do just that: get agencies in front of high-intent shoppers using search engine optimization to farm organic traffic. With Advantage...

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