With video content surging in popularity across digital platforms, now is the perfect time for independent agencies to tap into its full potential. Exploring the right insurance agency video marketing ideas can dramatically boost your visibility, build trust, and set you apart from competitors online.
Video gives your agency a chance to tell its story in your own voice, showcase your services, and demonstrate your insurance expertise in a way that feels personal and authentic. It’s more than just content—it’s a way to connect with modern insurance buyers who want transparency and personality from the businesses they trust.
Even a short, simple video can make a meaningful impact on how prospects perceive your agency—especially when you’re strategic about where and how you share it.
🎬 5 Video Marketing Ideas to Help Your Agency Shine
1. Introduce Your Team
Put faces to names and let your team’s personality come through. A friendly “Meet the Team” video helps humanize your agency and builds early trust.
2. Answer Common Questions
Quick FAQ videos—like “What’s the difference between term and whole life?” or “Do I need commercial auto insurance?”—showcase your knowledge and keep your content helpful and searchable.
3. Showcase Client Testimonials
A satisfied client sharing their story is more powerful than any marketing copy. These don’t have to be fancy—authenticity beats polish every time. Feel free to check out our own agency success stories to spark some ideas here!
4. Add Video to Your Advantage Profile
If your agency has an Advantage profile, consider uploading a short intro video or testimonial. It’s an easy way to enhance your online presence, increase engagement, and make your listing more memorable to consumers browsing agents in your area. In fact, around 59% of Advantage agencies, including our top performers, incorporate custom video content into their profiles to both maximize their online visibility and present themselves as a transparent insurance authority to the thousands of online consumers who browse our platform every day.
5. Highlight Community Involvement
Whether you’re supporting a local cause, attending an event, or just showing up for your neighborhood—capture those moments on camera. These clips help show your agency’s values in action.
Final Thoughts
Video content isn’t just a trend—it’s a powerful tool for connection and credibility. Whether you’re just starting out or looking to expand your marketing strategy, these approachable ideas can help your agency stand out online and in your community.
Start with one video. Keep it simple. And don’t forget to share it in the places that matter—your website, social media, email campaigns, and yes, even your Advantage profile. You never know which video will spark the next client conversation.
Combining video with an Advantage profile is a sure fire way to maximize your efforts to build your online credibility and visibility. Let one of our experts give you a quick demo, or,see all of our Advantage subscription offerings for yourself here.
