For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals


Get inbound, appetite-matching referrals delivered to you in real-time

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The latest news releases


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

Agent Log In

Sign in to manage your Advantage profile

  1. IA Advantage Blog
  2.  » Top Advantage Tips from Our Best Performing Insurance Agencies

Top Advantage Tips from Our Best Performing Insurance Agencies

Get tips from our best performing independent insurance agencies, and learn how Advantage can give your agency a leg-up online.
Published: April 25, 2022
Top Advantage Tips from High Performing Insurance Agencies

In today’s digital space, being seen online isn’t as simple as it seems. Insurance agents need to put detail into SEO (search engine optimization), keyword research, and regular maintenance of their agency website and relevant content to rank highly on search engines. Being listed on a trusted directory—like our National Independent Agent Directory—is another powerful way insurance agents can be seen by online shoppers.

Advantage agencies get access to’s high authority domain score, daily site crawling, backlinks, inclusion in our sitemap and more crucial SEO components (like recommendations on relevant content pages) to attract the shoppers matching their business appetite. When an agency’s Advantage profile is fully optimized, shoppers are more likely to select that agency.

So, what are these top-performing Advantage agencies doing right?

The Insurance Agent’s Guide to Optimizing Their Profile

When shoppers find an Advantage profile, they are looking for green flags to let them know whether to pursue an agency. Your Advantage profile can be loaded with green flags like insurance services, business hours, team members and more to give shoppers full transparency of your business. Note: mentioned agencies are Advantage profiles that are top selected by online insurance shoppers who visit

Profile Picture and About Us Statement

The first step to optimizing your Advantage profile is to upload a profile picture and complete your About Us statement. Agencies with profile pictures tend to outperform profiles without them, and the image doesn’t necessarily need to be a logo—images of agents show a human element and are proven to perform just as well on

Your About Us statement is a sneak preview of your business and should exemplify your agency’s mission statement and dedication to clients. You should also include any relevant keywords to your business in your About Us statement to encourage higher ranking on SERPs (search engine results pages).

See what Davis Insurance Associates, Inc. includes in their About Us statement. Can you spot the keywords?

Advantage About Us Statement


Did you know that 97% of shoppers rely on reviews to decide whether to pursue a product or service? Some of our best-performing Advantage agencies get their business—and their SEO boosts—from a library of positive reviews which can be loaded into your Advantage profile. The more reviews an agency has, the more trustworthy they are to the consumer and to search engines when determining where they best rank. While it can range depending on the agency, the magic number of reviews to have displayed on your Advantage profile is eleven.

Josh Overlee Insurance Agency LLC is a great example of the impact reviews can have on your profile.

Advantage Profile Reviews

Your Business Appetite

What might be the most obvious addition to your profile is also one of the most important. Your Advantage profile should detail your insurance agency’s business appetite and services to help the algorithm match you with the right shoppers. When a shopper selects “Get a Quote” on the homepage, they are asked to input their information, current insurance status, and their coverage needs. These needs are pushed through an automated funnel and populates the agencies best suited to handle them.

See how Brian Ruiz Insurance defined their agency’s business appetite.

Advantage Profile Business Appetite

Your business appetite is also valuable because—depending on your Advantage subscription type—your agency can be recommended across thousands of relevant content pages.

Get Recommended with Ad

Team Members

Another trait of high-performing Advantage agencies is the addition of team members. Many shoppers will want to see the faces they’re working with for coverage, and profiles that list their team members show transparency that shoppers trust.

Southern Insurance Group does a great job of outlining each of their team members—including David Ashton, who you might know from our Advantage Agency Success Stories.

Advantage Profile Team Members

Additional Information

Any information relevant to your insurance agency is also relevant to your Advantage profile. With Advantage, you can add business hours, video, links to your agency site and social media profiles, and even highlight your smaller services, like eSignature, online services, parking, and mobile apps. Every fillable box on your Advantage profile should be filled to help both and shoppers get a real look at your agency.

Optimizing your agency profile is as simple as your elevator pitch—if you feel it is important to include, it is. If you have an Advantage profile, follow these tips above to get the most out of it. If you still only have a basic profile with, let Advantage be your agency’s next pitch and learn the difference in our profile options before you buy. You can also request a demo with a sales representative to walk you through the entire Advantage profile process from start to finish.

See our top-performing agencies…

Personal lines:
Davis Insurance Associates, Inc. (Advantage Professional)
Brian Ruiz Insurance (Advantage Professional)

Commercial lines:
Josh Overlee Insurance Agency LLC (Advantage Professional)
Visual Media Alliance Insurance Services (Advantage Preferred)

Life and Annuity:
Hairston and Associates Insurance Service (Advantage Professional)
Southern Insurance Group (Advantage Professional)

More Posts

Claim-it Opportunity Trends

Claim-it® Referrals are high-intent, real-time insurance leads that come through After the insurance prospect shares their needs, we suggest local agents suited for their business. If the prospect doesn't end up choosing an agent themselves, we...

6 SEO Strategies Independent Insurance Agents Need to Know

Search Engine Optimization (SEO) isn’t just a buzzword. For insurance professionals, it's the bridge that connects you with prospects actively searching for your services. Whether you're a seasoned insurance agent or just breaking into the industry, understanding and...

Cyber Insurance Trends

How have requests for cyber insurance changed over the last few years? We expected the number of consumers looking for cyber liability insurance to increase over the last few years. However, we were quite surprised to see that the number of requests from 2022 to 2023...

NEW! Enhanced Business Radius for Improved Prospect Targeting

At, our processes and algorithms are always evolving to support the IA channel and connect independent insurance agents with active insurance prospects they want to work with. One of the many ways we do this is by listening and reacting to agent...

Get Recommended on

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This