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  1. IA Advantage Blog
  2.  » Introducing the New

Introducing the New is rolling out an all-new site redesign. Take a tour through the new look, and see what's about to change for you and your agency.
Published: July 23, 2021

We are committed to continuously improving in order to remain the #1 online resource for connecting insurance buyers with independent insurance agents. By maintaining our brand, we’re maintaining your brand, which means you should be just as excited as we are about this latest update.

Last month, switched up agency profiles with a sleek new look. This month, we’re giving our entire site a facelift—and it benefits your agency in more ways than one.

We’re giving independent insurance agents like you a leg-up on the homepage. The “hero” section at the top of the homepage showcases local agencies actively matching with shoppers and rotates out with a live data feed of real referrals in your state, meaning your agency has a chance at being recommended as soon as the shopper lands on

That’s not all the redesign has to offer! Other exciting, new features include…

  • Content localization (shoppers will see content pages matching their needs using geotargeting)
  • Mobile-friendly user interface (more than 50% of traffic is mobile!)
  • Better accessibility and performance improvements for higher Google ranking
  • Highlighted company partners
  • Better visibility for local agencies on the homepage

We’re also including the best reviews from satisfied shoppers, a carousel of our best insurance advice and a map that pulls in local agents based on the shopper’s geolocation. This guarantees shoppers will see local options first.

The new look isn’t just cosmetic. By redesigning our site, we’re staying relevant on Google and boosting visibility for your agency as well as helping to increase shopper traffic and conversion rates for agents. We’re making even easier to navigate for shoppers so they can find the right agency like yours to suit their insurance needs.

Don’t just take our word for it—see the new!

Take full Advantage of the new look by unlocking your Advantage profile (if you haven’t already) today. You can request a demo with one of our sales representatives or check out the Advantage profile packages here.

Ready to get recommended? Learn all about how matches agents with shoppers (plus how to get recommended yourself!).

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