Logo Logo
For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.


IA Advantage Blog

Top clicks and insider tricks for independent agents

IA Advantage Podcast

Insurance consumer trends and insight from influencers around the IA channel

IA Advantage Newsletter

Catch up on what you've missed


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Log In

Sign in to manage your Advantage profile

  1. IA Advantage Blog
  2.  » Introducing the New

Introducing the New is rolling out an all-new site redesign. Take a tour through the new look, and see what's about to change for you and your agency.
Published: July 23, 2021

We are committed to continuously improving in order to remain the #1 online resource for connecting insurance buyers with independent insurance agents. By maintaining our brand, we’re maintaining your brand, which means you should be just as excited as we are about this latest update.

Last month, switched up agency profiles with a sleek new look. This month, we’re giving our entire site a facelift—and it benefits your agency in more ways than one.

We’re giving independent insurance agents like you a leg-up on the homepage. The “hero” section at the top of the homepage showcases local agencies actively matching with shoppers and rotates out with a live data feed of real referrals in your state, meaning your agency has a chance at being recommended as soon as the shopper lands on

That’s not all the redesign has to offer! Other exciting, new features include…

  • Content localization (shoppers will see content pages matching their needs using geotargeting)
  • Mobile-friendly user interface (more than 50% of traffic is mobile!)
  • Better accessibility and performance improvements for higher Google ranking
  • Highlighted company partners
  • Better visibility for local agencies on the homepage

We’re also including the best reviews from satisfied shoppers, a carousel of our best insurance advice and a map that pulls in local agents based on the shopper’s geolocation. This guarantees shoppers will see local options first.

The new look isn’t just cosmetic. By redesigning our site, we’re staying relevant on Google and boosting visibility for your agency as well as helping to increase shopper traffic and conversion rates for agents. We’re making even easier to navigate for shoppers so they can find the right agency like yours to suit their insurance needs.

Don’t just take our word for it—see the new!

Take full Advantage of the new look by unlocking your Advantage profile (if you haven’t already) today. You can request a demo with one of our sales representatives or check out the Advantage profile packages here.

Ready to get recommended? Learn all about how matches agents with shoppers (plus how to get recommended yourself!).

More Posts

5 Tips for Building Your 2022 Insurance Agency Marketing Plan

With the new year rapidly approaching, strategy season has officially begun for many insurance agents, independent and otherwise. Now is the time to pave the path into 2022 and get started on an effective marketing plan. Here are our top five tips for creating your...

Your New Insurance Company Appetite Guide – November 2021

During this month of gratitude, we are especially thankful for these new insurance companies who have joined's insurance marketplace to support the independent agent channel. If you're looking to find a new market you'll want to be sure to read on to...

What Is’s Appetite Engine?

Knowing what an insurance shopper wants, what the independent agency wants to cover, and how to bring those two together is not only the mission but the purpose of When we match independent agents and insurance shoppers, there’s no guesswork...

Video Tour: The New Insurance Market Finder

We talk to agents every day. And one of the more common questions we get is how to find a new insurance market for the many opportunities we send their way. Makes sense! So that's why we announced our plan to create our own tool to help...

Sizzling Summer Advantage Stats

We said goodbye to summer this week but we did it with a bang! August was a hot month for Advantage subscribers in more ways than one. Check out these sun-sational end-of-summer stats that should leave our agents and insurance companies smiling.

Get a Gift 🎁 with Your Advantage Subscription

Our Advantage subscriptions are designed to give your agency the online boost it needs to attract shoppers in your region by earning you a better ranking on Google, providing shoppers the full scope of your business and so much more. Exclusively with the Advantage...

How Agents Can Maximize Insurance Digital Opportunities

For any independent insurance agent, a digital presence is crucial. Insurance shoppers flowing into get the scope on hundreds of local agencies with just the click of a button, and an Advantage Profile and Advantage SEO subscription is designed to... Insurance Market Finder Coming Soon

The Trusted Choice moniker for agencies is both a badge of honor and an apt description. These agents are trusted advisors known to offer customers a broad choice of insurance products at competitive pricing. And options are a-plenty with thousands of insurance...

Ready to take it to the next level?

Sign up for a free demo and let our experts show you what Advantage can do for you!

Share This