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  1. IA Advantage Blog
  2.  » Insurance Market Finder Coming Soon Insurance Market Finder Coming Soon

In the next few months we will be launching a market finder tool to help agents find a variety of IA companies to work with.
Published: July 20, 2021

The Trusted Choice moniker for agencies is both a badge of honor and an apt description. These agents are trusted advisors known to offer customers a broad choice of insurance products at competitive pricing. And options are a-plenty with thousands of insurance companies in the U.S. alone.

The challenge for agents is not a lack of choice, but rather finding the right choice for their clients’ needs. Matching a customer’s geographical area, coverage needs and industry type is the relatively easy part. It’s knowing which companies among these are invested in the independent agent channel and have the same reputation for excellence that a Trusted Choice agent represents.

A New Independent Agent Channel Resource

At matching is our specialty! Just as we expertly match consumers with Trusted Choice agents and insurance companies, we also continuously look for new ways to match agents with quality insurance companies who are invested in the IA channel.

At the beginning of the year, we launched our new insurance company directory on as a companion to our agent directory for consumers. The directory has already been visited over 840,000 times. Now we are working hard on plans to improve it with an agent focus in mind.

In the next few months we will be launching a IA channel resource center, featuring a market finder tool to help agents find a variety of IA companies by state, insurance products and industry classification. What makes this market finder tool special is that it focuses on insurance companies who back independent agents.

Why Trusted Choice Insurance Companies Work For You

Like the rising tide that lifts all boats, companies who have an active presence on support the entire IA channel. Their active presence on benefits agents in substantial ways, including:

  • Positioning their brands on alongside the Trusted Choice national co-brand and tens of thousands of local IA agency brands
  • Adding detailed company information to their profiles, thereby improving to the overall SEO strength, credibility, and consumer engagement on
  • Identifying their appointed agencies in every city and town so can help consumers find them
  • Publishing their appetites in our appetite engine so their agents are recommended for the business they prefer to write
  • Supporting SEO traffic generation campaigns to attract the best insurance buyers

The support these insurance companies provide ultimately mean more opportunities for independent insurance agents and a stronger IA channel.

Look for the new market finder coming to later this year! In the meantime, you can see our list of insurance partners on

Update: The new Insurance Market Finder is now available here:

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