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  1. IA Advantage Blog
  2.  » How we grew online insurance consumer traffic amid a pandemic

How we grew online insurance consumer traffic amid a pandemic

When the pandemic hit, we saw insurance consumer activity rise steadily to all-time records. made over 4 million individual independent agency recommendations to online insurance shoppers since January 2020. COVID-19 accelerated the shift to digital. We ranked for over 190,000 insurance keywords on Google.
Published: September 18, 2020

2020 has been a huge year of growth in consumer activity for Since January, we made over 4 million individual independent agency recommendations to online insurance shoppers. When the pandemic hit, we saw consumer activity on rise steadily to all-time records.

How did we do it?

For one thing, COVID-19 accelerated the shift to digital like nothing else could. As agencies realize they can operate successfully in new ways, so too are insurance buyers. Across our society, commerce is moving online at an accelerating pace. Insurance is no different. has been making constant improvements to our overall SEO strategy and our shopper and agent user experiences. We work hard every day to ensure that when an insurance shopper is searching online, is there. Our team — made up of writers, editors, insurance experts, link builders, SEO specialists, designers, and analytics pros —worked together to rank over 190,000 keywords on Google. And with nearly 50,000 content pages now online, it’s not hard for an insurance shopper to find themselves on one of our pages, being educated about the value of working with a local Trusted Choice independent insurance agent.

During a time when people are social distancing, planning road trips, creating their own home oasis, we saw consumers researching insurance on boats, RVs, cabins, vacation homes, and contractor insurance. When we saw these keywords, we quickly jumped in and created content that would attract those insurance buyers. And along the way, we make sure to recommend a few local Advantage agents by name.

Here are a few of those content pieces: 

How Can Insurance Help with the Coronavirus?

How Your Restaurant Insurance Needs to Evolve with COVID-19

Coverage Options For Your Boats

Understand Class A Motorhome Insurance

Coverage Options For Your Motorhome

The Lowdown on Vacation Home Insurance

2020 has been a strange year for America, but it’s been a growth year on And this is just the tip of the iceberg; we have so much more in the works. So, if you haven’t yet signed up for an Advantage Agency profile, it might be time to become a recommended agency on

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