Learn how to tell your independent insurance agency’s story, plus how to optimize your About Us statement for a higher SEO ranking.
IA Advantage Blog
Insurance marketing advice and industry news for the independent insurance agent channel.
Finding and Winning New Commercial Business
We recently surveyed independent commercial insurance agents as part of a joint effort with our friends at Semsee. Our goal — to reveal how agents are finding and winning new commercial insurance business and what insurtech and insurance companies can do to help them.
Leads vs. Referrals: What’s Better for My Insurance Agency?
Leads and referrals can be confused with each other. Make sure your insurance agency knows the difference between these online opportunities.
How Influencers Are Helping Your Insurance Agency
Trusted Choice’s mission is to help independent agents stay top of mind when local consumers think insurance. These influencers are helping.
Your New Insurance Company Appetite Guide – June 2022
Frederick Mutual Insurance Company and Pacific Specialty Insurance Company lend their long-standing expertise to add a new mix of appetites to the TrustedChoice.com platform.
Hot Stuff! Top Insurance Markets for June
Our market forecast says these warm-weather commercial insurance markets that are expected to heat up in June. Plus! Our list of insurance company partners who have an appetite for these types of businesses.
Top Advantage Tips from Our Best Performing Insurance Agencies
Get tips from our best performing independent insurance agencies, and learn how Advantage can give your agency a leg-up online.
What Are Sitemaps, and How Can They Boost My Insurance Agency’s SEO?
Sitemaps are crucial for boosting your insurance agency’s online SEO standing. Learn how you can be included on our high authority sitemap.
How Do Reviews Help My Insurance Agency’s SEO?
Reviews are a powerful tool when it comes to building your insurance agency’s online presence. Here’s how they improve your SEO.
Your New Insurance Company Appetite Guide – March 2022
These three new insurance company partners have business insurance covered. Check out how Acadia, pomi and Joyn can help you with your next commercial customer.
How Do Site Crawlers Work, and What Can They Do for My Insurance Agency?
Site Crawlers are an automated tool your independent insurance agency can use to boost your site’s SEO ranking online. Here’s how they work.
6 Business Insurance Shopping Trends in 2021
This past year, the TrustedChoice.com consumer insurance shopping website saw 56% of its traffic coming from business insurance buyers. We identified key shopping trends that seem to echo the socioeconomic climate of post-pandemic America, influencing some industries to seek insurance coverage more than ever.