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  1. IA Advantage Blog
  2.  » Insurance Shopping Trends: Home Edition

Insurance Shopping Trends: Home Edition

Vacations and outdoor fun aren't the only things on people's minds in the summer. They're also looking for insurance. A lot of it. We see peak traffic on in the months of June, July and August, especially when it comes to personal insurance. Want to know what people are looking for the most? Here's a hint. It's where your heart is.
Published: July 19, 2023

What type of insurance are people looking for the most in summer?

Year over year, we see insurance buyers looking for dwelling insurance the most in the summertime. Many of the shoppers on are looking specifically for home insurance but we also see peak numbers for renters’ insurance and home construction during the months of June through August.

Summer vs. Rest of the year

Requests for Dwelling Insurance

Requests for home insurance by time of year

What keyword searches are people using to find home insurance?

Online insurance buying usually begins with a keyword search. That’s why we have search engine optimization experts dedicated to making sure agencies get found on for popular search terms. Here are some of the top keyword searches that have lead home and renters insurance buyers to in the last 12 months.

Keyword Searches for Home and Renters Insurance

Resulting in visits to

  • independent homeowners insurance agents near me
  • home insurance calculator
  • home security tips you never thought of
  • renters insurance stolen bike
  • does home insurance cover gas leaks?
  • does renters insurance cover bike theft?
  • buying a property you are currently renting
  • does homeowners insurance cover cell phones?
  • does renters insurance cover broken windows?
  • does renters insurance cover property damage?

What types of home insurance are bundled with car insurance?

Consumers seem to realize that substantial savings can be had by insuring their car and residence together. Here are the top lines of business in this category that are bundled with car insurance.

Types of Dwelling Insurance Bundled with Car Insurance

Percent of Requests for Dwelling + Car

Percent of dwelling insurance bundled with car insurance

How can I find a trusted insurer to write my dwelling insurance policy?

There are dozens of insurance companies on the platform whose participation promotes the success of independent insurance agencies across the country. When looking for home insurance, renters insurance, condo insurance, mobile home insurance or builders risk/home construction insurance, be sure to check out one of these insurance companies that are proven supporters of the IA channel:

Be sure to check out the market finder app for a complete listing of all our insurance company partners by appetite. And by the way, if you want your agency to get recommended to high-intent, local home insurance shoppers, become an Advantage agent today!

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