With the holidays in the rear view and new year goals ahead, insurance becomes a focal point for many in January. In fact, it is in January where some products and industries are at their absolute peak, according to our insurance buyer data on TrustedChoice.com [1].
Personal Care Industry
Barbers, nail salons and beauty shops get serious about their business insurance in January. We’ve seen average increases around 370% from December to January throughout this NAICS category.
Top Insurance Products Requested by Personal Care Businesses in January
We have many fine insurance company partners who love serving the Personal Care Industry, including:
- Acadia Insurance
- Acuity
- BTIS
- Central Insurance Companies
- Co-Operative Insurance Companies
- Coterie
- Dryden Mutual Insurance Company
- Encova
- EMC Insurance Companies
- Farmers of Salem
- Frank Winston Crum
- Hiscox
- ICW Group
- Joyn Insurance
- King
- Liberty Mutual
- Main Street America Insurance
- MAPFRE Insurance
- MEMIC
- Nationwide
- The Norfolk & Dedham Group
- NYCM Insurance
- Ohio Mutual Insurance Group
- Plymouth Rock Assurance
- pomi
- Prime Insurance Company
- Progressive
- SLB Insurance Group
- State Auto
- Stillwater
- The Andover Companies
- The Beacon Mutual Insurance Company
- Travelers
- Warrior Insurance Network
- Westfield
Residential Remodelers
We see a lot of remodeling professionals on TrustedChoice.com in general. In January, however, we see about 120% more than in December. In fact, January is the top month for residential remodelers to shop for insurance. What are they searching for the most?
Top Insurance Products Requested by Residential Remodelers in January
When it comes to residential remodeling products, these insurance company partners have you covered:
- Acadia Insurance
- Acuity
- BTIS
- Central Insurance Companies
- Co-Operative Insurance Companies
- Coterie
- Dryden Mutual Insurance Company
- Encova
- EMC Insurance Companies
- Farmers of Salem
- Frank Winston Crum
- Hiscox
- ICW Group
- Joyn Insurance
- King
- Liberty Mutual
- Main Street America Insurance
- MAPFRE Insurance
- MEMIC
- Nationwide
- Ohio Mutual Insurance Group
- Plymouth Rock Assurance
- pomi
- Prime Insurance Company
- Progressive
- SLB Insurance Group
- State Auto
- The Beacon Mutual Insurance Company
- Travelers
- Warrior Insurance Network
- Westfield
Life & Annuities
While it doesn’t appear that life insurance has a “season”, we do see the biggest jump in requests happen between December and January as a whole. Requests for life, annuities, disability income and long term care combined went up an average of 65% in January.
Top Life Insurance Products Requested in January
When those requests for life insurance policies come in, be sure to contact one of these TrustedChoice.com partner companies:
Line of Business That Peak in January
In general, requests for commercial lines products tend to have their highest months in January through March. There are a handful that have the highest number of requests in January.
Personal lines, on the other hand, tend to have higher demand in the spring and summer. However, there are two personal lines products that see peak demand in January.
Additional Resources
Want to get recommended to the high-intent insurance prospects who are visiting TrustedChoice.com? Become an Advantage agent! And be sure to use our market finder app to search our list of trusted insurers by appetite.
[1] data aggregated from the last 34 months of funnel completions
